Monday mornings, Women Who WOW members re-commit to making “it” happen today. “It” is clearly defined for each of us, and boy do we have some big hairy audacious goals. =) And “today” is every Monday.
With no further ado, here’s a page snatched right from your business’ private journal. It’s a note to YOU.
Dear Owner,
I’m your business and — while I see you hustling about each week — there are many things I’m seeing that show me you’re no longer paying attention to the signals I’m sending. So, I created this list of 10 things I wish you knew — or remembered. I hope it somehow makes its way to you soon.
With hope, opportunity and too much potential to ignore,
Your business.
- I’m just like your marriage or a garden — I’ll reflect the care and nurturing and upkeep you give me. A business that is the same this week as it was last week is in a state of decline. What will you do to grown, prune, nurture me this week?
- You should have a smile on your face. You have an entire week’s worth of opportunity directly ahead of you. So, put on your work boots and get moving — because I’m raring to go!
- Being frazzled and overwhelmed is a very real option for most business owners, but it is not a mandate. The vaccination against business overwhelm? Simple: BOLDNESS. Be bold in choosing clients, eliminating tasks that no longer serve your business and saying “no.” Don’t make me take on an “I do it all” role and still expect me to achieve wild success.
- YOU created me and you alone are 100% responsible for my care. Let’s face it. Today, you can have a kid and the government will step in and care for it in your stead. It will pay your bills, provide lodging, food and medical care for you and your new child. It will even pay for you to go to college — while others rack up student loan payments. But don’t be fooled: There’s no such business welfare program. It’s up to you. And you are ideally equipped for the job. After all, you created it!
- I WANT to succeed. Do you remember when we first met? How excited you were about the future? How boldly you proclaimed what I’d become? Well, I’m all in. I want to succeed and I’m able.
- I require ONLY three things from you to grow at a rate that will amaze you and all of your friends. Only three. I wish you’d write them down.
- The first is direction. I need to know which direction you want me to grow. All of this zig zagging is leaving me dizzy and exhausted. So, choose. And then stay the course.
- The second is fuel. You’ve got to feed me… give me what I need to thrive. This includes daily care, content I can use to get the attention of your target market and opportunities to show off.
- The last is blinders. Put my blinders on so I don’t get side-tracked so easily. I know you might be fighting with your best friend or dealing with a problem at your kids’ school and I’m not trying to be cold here. But, can you leave it at the proverbial door? We’ve got work to do.
- Finally, don’t saddle me with too many unspoken goals. I’m a business, which means that my chief goal should be monetary in nature. This isn’t to say that we can’t do a world of good together, only that I’m not a ministry or self-esteeem program. I’m not your friend finder or confidence booster. I’m a business, which means that I’m designed to do one thing well: turn a profit.
And here’s a little bonus. I know how smart you are. And I know that you know the statistics about businesses like me. Over 80% of my peers eventually die on the battlefield of business… breathless, tired, and defeated. So, when you see the majority of business owners steering their poor businesses in ONE direction, for goodness sakes, please go in the OTHER direction. The odds will then be squarely in our favor.
=)
