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2 1/2 Tips to Creating Your FIRST $6200 Week

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Founder and Chief Juggler at www.highwireinheels.com

Meet Alyssa Middleton. Wife.  Mother. Holistic Product creator.  Excellent Collaborator. Domestic Violence Thrive-er.   Beautiful woman. Business owner.  And coach to other women business owners who feel like they’re walking the high wire in heels.

She recently participated in my very small “6 in 6” mastermind with one purpose:  To reach 6 Figures in LEVERAGED income in 6 months.

About 2 weeks after we parted ways in Chesapeake, VA, I challenged her to have her FIRST 4-figure week.  From NOTHING to $1000… in her BRAND NEW business:  www.highwireinheels.com.  (Note: this income challenge didn’t include the money she already made running Vintage Body Spa.)

Within the first HOUR of her challenge, she’d gotten to about $720 — for the week.  Not bad.  This girl’s a force to be reckoned with.

But this week, 2 months into our mastermind experience, she reported her first $6200 week.

I know MANY business owners who would love to have even a $6200 MONTH.  Anyway, as soon as she reported this huge jump in income, I knew I had to ask her to share her top tips with you.  She originally said that it wouldn’t have been possible without the 6 in 6 Mastermind — which i still have ONE spot open in for May if you’re interested — but she’s got far more to share with you, which I included below.  If YOU have a business — specifically a PRODUCT business — and are looking for a great coach, I recommend you reach out to Alyssa — or at LEAST get her free report —  on www.hirewireinheels.com. With no further delay….

2 1/2 tips to YOUR First $6200 Week, unedited, from Coach Alyssa Middleton:

1. Always let others know you are in business and looking for new opportunities. Continue following up and connecting with other business owners, even if there’s not an immediate sales opportunity in it for you. My latest wholesale account came from a business connection I made over a year ago, who is in a completely different industry unrelated to my products. Through her business she met a store owner and referred my spa products to him, and because of her recommendation and connection, we gained a new wholesale account. Had I not nurtured that relationship, me and my products would not have been on her mind and I wouldn’t have been considered for this store’s expansion. Remember what Dan Kennedy says (and I’m paraphrasing here) “You’re not in the business of your business, you’re in the business of MARKETING your business.”
 
Tip 1.5: Be flexible (yet discerning) when accepting new business. This latest account required a VERY short turnaround time for the initial order, which could have been a deal breaker for other businesses. But I was willing to move things around in my schedule because I saw the benefits of working with this company (and their multiple locations)long term.  It was worth it to have a crazy busy week in order to make the deal go through. Of course, you don’t want to do this for every account, but those you feel have extraordinary potential I think it’s worth it to be flexible.
 
2. The other tip would be for those in service businesses, and this is a tip I learned directly from Michelle, so thank you!! After you talk with a potential client and find out what their most pressing needs/concerns are, create a proposal on how to work together. In that proposal, give 2-3 options, each with different price points and varying levels of working directly with you. Build the options based on what you want to offer and how much time/effort you want to put in with a client and marry that with various solutions to the potential clients’ problems.
This gives a tailored response to the potential client and at the same time makes sure you’re not committing to any work that you don’t want to do. The different price points allow the client to choose which works best for his/her budget, so it’s a win-win!  
Some clients will automatically select the most expensive option just because it’s there, others will select the least expensive option to get a ‘taste’ of working together before deciding to work more closely with you.  This is why you never want to only offer one solution to a potential client – give a small range of options from which they can choose and that’ll increase the likelihood of them choosing one of them.

Thanks Alyssa!! AND, keep hustling! I know you will!

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