Have you ever seen one of those robots that will bump into a corner, turn slightly and try again… bump into the same wall, turn slightly… bump into it again, turn slightly, etc.? It keeps going until eventually it is heading OUT of the corner and in a new (more open) direction. When I see
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Archives for October 2009
The AD didn't work???
So…. at the risk of offending EVERY ad salesman, publication, radio station and MORE, I just have to say this: WHY in the WORLD do otherwise smart and savvy business owners FAIL to acknowledge basic MATH in their business? If a paid advertising effort produces $0 in increased revenue, why would running that SAME ad
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A Typical Business Meeting??
Not too long ago, I sat in a meeting with a very educated business owner and her team of “key players”…. marketing consultant, business manager, customer service manager, etc. The issue at hand: a lack of clients and decreasing income. It was a difficult meeting. As an “outsider”, I sat silently as the “team” danced
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