Dan Kennedy uses a term called a “no weasel” clause guarantee to fill his live events. Most people offer a guarantee that is essentially USELESS. Here’s an example: Not satisfied?? No problem. Simply let us know by the time the moon rises on the sixth day of Passover, submit a written explanation of your complaint
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Archives for 2009
HONK… If you need Clients NOW
During this past Christmas season, I snuck off between meeting clients to buy my daughter a “hanging paper lantern” . In the parking lot of the store, I drove slowly past the client I was meeting in the next 15 minutes. She was in her car driving towards me and I was in mine. I am a
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Shameful Secrets…. of Speed
May I share a shameful secret with you? I have recently shared (a bit) on facebook about my recent driving issues… including 4 speeding tickets and a failure to stop at a stopsign ticket…. all in about 3 months. Not good. But, if I were to be completely honest, my driving record is a long
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URGENT: National Editors DESPERATE for Content!!
I remember picking up a book years ago that was supposed to be something like ” A Moms Guide to Having it All!” …. something about creating balance, finding time for yourself, etc. You know, the stuff you search for when your home has been taken over by three stair-step preschoolers and you are simply drowning
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THE DEATH OF MASS MARKETING… RIP!!
Here lies the rotting corpse of Mass Media Advertising. He passed away recently after a prolonged and difficult illness. Thanks to the valiant efforts of advertising salespeople everywhere, and the foolish attempts of big business seeking to win “creative awards” (think: Superbowl) rather than new customers, he was able to live on far past his
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How Can I Get MOTIVATED to do this?
This morning, again, I woke up at 4:30 Am to work. My kids and husband are home for the summer, so my work hours are slightly irregular… bringing me back to my entrepreneurial roots of working while everyone else slept! 🙂 At 5:50, I got in my car and met my friend for a 6 AM
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My Life as a Garden Hose
I coach so many people who complain about being “pulled in a thousand different directions”, people whose own goals have consistently been put on the back burner as they run around serving everyone else, saying yes to everything EXCEPT what they really wanted to say yes to. Men and women whose careers and businesses are
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Lessons I learned this Morning
I felt a bit of pressure this morning to come up with a “freedom” based blog post…. isn’t that the American thing to do? But, instead, I just want to tell you two truths I (RE)learned this morning. First, my “mister” and I had a late night last night, so when my alarm went off
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FOUR Questions for Success
The important thing is NOT to stop questionning. – Albert Einstein There are times when being ALONE with our thoughts is the most productive thing we can do. Times when asking a profound question of ourselves is far more powerful than sitting at the feet of a “guru” who “knows” the answer. If you are
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