Experts today are in a precarious situation…. MOST that I end up working with are absolutely confident (and rightly so) about their expertise…. They’re passionate about what they do… and they’re polished, poised, and professional. The problem is: Their PROFIT is lagging behind all of this potential. This is something that is quickly becoming a
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Archives for September 2010
excuse my language…. and hold onto my point, please!
Polite? Politically correct? NO! But, let’s look past it… because there is so much to learn from this logo that (I believe) gets to the heart of a cancer warrior’s frustration with all of the “HYPE” about cancer awareness. You see, it’s not about awareness for them. They are painfully AWARE already… Research shows that
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