Experts today are in a precarious situation…. MOST that I end up working with are absolutely confident (and rightly so) about their expertise…. They’re passionate about what they do… and they’re polished, poised, and professional. The problem is: Their PROFIT is lagging behind all of this potential. This is something that is quickly becoming a
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Archives for 2010
excuse my language…. and hold onto my point, please!
Polite? Politically correct? NO! But, let’s look past it… because there is so much to learn from this logo that (I believe) gets to the heart of a cancer warrior’s frustration with all of the “HYPE” about cancer awareness. You see, it’s not about awareness for them. They are painfully AWARE already… Research shows that
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sign of a GREAT entrepreneur… like the FOUR SEASONS???
So, I remember growing up – my family would travel to the Outer Banks of NC for vacation every year. We would spend two weeks there. ONE – with just my Mom, Dad, brother and me and the second week we would spend at the HOUSE ON THE HILL… with all of my aunts, cousins
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COPY CLINIC: Top Resource for Writing Powerful Copy
Thank you to Beverly Lewis for reaching out to me on FACEBOOK with a question about Writing Powerful Copy: Beverly… thank you for dubbing me the QUEEN of anything!! =) =) I did respond to her on facebook, but here is a slightly “extended” response: First, the TOP resource for writing compelling copy is the
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IDIOTIC Sales Policies…. and LAZY sales People
So, I am hoping you’ll excuse my ranting if I promise (this time) to point out and expose the ignorance we are all up against as consumers … and the opportunity it offers all of us as business owners. Yep – this time… I am going to point fingers. =) This past weekend, my sister-n-law
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PASSION…. What would it mean for you?
MOST small business owners think “Sales” and groan….. UGGGG….. They talk about marketing as something that must be done, or can’t be avoided… “a necessary evil” they will say. Because they eat what they kill, they MUST hunt. But what if you actually enjoyed the hunt? What if you developed, cultivated, and nurtured a
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"Entrepreneurs" and Crunch Time
“I just don’t trust anyone else to do it, that’s all” That quote is from the movie Armageddon, said by Harry Stamper when the fate of the world was literally laid in his lap. My husband calls them “crunch players”… the player that wants the ball when one basket determines the championship game…. the player
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Refusing to LOSE
Winning in business often times comes down what my parents called “staying hungry”. I’m not sure where they got that analogy from, but as I type it I can hear the Rocky theme song in my head, “Staying tough, staying hungry”…. I want to share some strategies that will help you WIN in business…. help
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Required to Search: Strength from the Struggle
I just read an e-zine from Adam Urbanski of www.themarketingmentors.com and it reminded me of a wonderful story of a farmer… and how this applies to our business. Here is the condensed version: (I am summarizing.) After a season of much higher rainfall than normal, a local reporter visited a farmer for a comment on how the increased
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