I love writing copy… it’s one of the things I love about my business, and it’s one of the top things I’m called upon to do for potential clients. (Copy goes way beyond “website copy”… it’s writing emails to seal the deal, crafting powerful proposals, writing sales scripts or responding to “issues” in writing… and
Continue Reading →
Archives for March 2011
Seven Things You Should Never UNDERestimate
There are many things in life & business that will take us by surprise. Some rocking our boat a little. Others inflating our sails. And others that threaten to throw us off course for a long while – if we let it. So, I’ve drafted this little list of things we should never UNDERestimate
Continue Reading →
From Mellow to Militant to Middle-Ground
Hoping to IMPRESS… or IMPACT?
Having never addressed this before, I think the time is RIPE for a quick little discussion about “emotional toughness” and how it translates in business – especially for, though certainly not limited to, women. Ever since I was little, I was a “people watcher”… or – to sound a little less creepy – a student
Continue Reading →
SELLING when NO ONE is Buying…
This is bound to be a popular blog post because there are SO many people looking for an answer to this “new economy” issue. In fact, just last week, a woman emailed me her own version of this question: “How can I sell, when NO ONE is buying – and especially not at the prices
Continue Reading →
Discrimination and Profiling as Marketing Strategies
I’m pretty up front about my (less than) humble beginnings in business. In fact, more often than not, I refer to those days as my “Anything For Money (AFM) Tour“… and that’s exactly what it was. I did everything from community outreach / PR initiatives, to working with U.S. Embassies over seas to document water
Continue Reading →
