Just yesterday, my daughter received the news: She needed glasses. Because she’s going into the 7th grade, she was a bundle of both excitement and hesitation with the announcement…. but mainly excitement… and I believe it’s because there is something in ALL of us dying to be different. Different than who we were yesterday and
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Archives for July 2011
“Swamp of Sameness”
Just yesterday, I received my always-anticipated NO. BS Marketing letter* from Bill Glazer and Dan Kennedy, and – as always – dug in! This month, Dan’s big lesson was about differentiating… and getting out of what he calls the SWAMP of SAMENESS. You’ve heard it before: Differentiate or DIE. We’ve all heard it before, but
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(Business) Independence is found in Simplicity
As we slide into a (much needed) holiday weekend, I’m sure you’ll be bombarded with lots of Independence Day messages… which is why I almost didn’t write this blog post. I get disgusted by the same old tired themes that marketers continue to try to squeeze business out of. BUT, the truth is, being a
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