I can’t tell you the lengths I go to to best POSITION my clients for their desired goals and I probably couldn’t OVER-estimate the number of times this word comes up in my conversations… and in my mind. Just last night, my son had his first baseball practice. Now, it’s night one, so he wants
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Archives for 2011
NOT AFRAID…
Sometimes it seems like the most inspiring songs are a bit inappropriate. 😉 But I’ve gotta admit that I love to hear my son bust out the (cleaned) lyrics of Eminem’s “NOT AFRAID”… I’m standing up, I’m a face my demons I’m manning up, I’m a hold my ground I’m in Chicago and my fella
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Vera Bradley: Idea to Launch in 2 days! (POUNCE!)
One of my favorite topics to speak on is this idea that there’s POWER in the POUNCE! Essentially, my point is that we want to train ourselves, condition ourselves to POUNCE on opportunities in business. FAR TOO MANY business owners leave FAR TOO MUCH money on the table simply because they WAIT! (More on
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How Much is TOO Much? How Much is ENOUGH?
I love writing copy… it’s one of the things I love about my business, and it’s one of the top things I’m called upon to do for potential clients. (Copy goes way beyond “website copy”… it’s writing emails to seal the deal, crafting powerful proposals, writing sales scripts or responding to “issues” in writing… and
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Seven Things You Should Never UNDERestimate
There are many things in life & business that will take us by surprise. Some rocking our boat a little. Others inflating our sails. And others that threaten to throw us off course for a long while – if we let it. So, I’ve drafted this little list of things we should never UNDERestimate
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From Mellow to Militant to Middle-Ground
Hoping to IMPRESS… or IMPACT?
Having never addressed this before, I think the time is RIPE for a quick little discussion about “emotional toughness” and how it translates in business – especially for, though certainly not limited to, women. Ever since I was little, I was a “people watcher”… or – to sound a little less creepy – a student
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SELLING when NO ONE is Buying…
This is bound to be a popular blog post because there are SO many people looking for an answer to this “new economy” issue. In fact, just last week, a woman emailed me her own version of this question: “How can I sell, when NO ONE is buying – and especially not at the prices
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Discrimination and Profiling as Marketing Strategies
I’m pretty up front about my (less than) humble beginnings in business. In fact, more often than not, I refer to those days as my “Anything For Money (AFM) Tour“… and that’s exactly what it was. I did everything from community outreach / PR initiatives, to working with U.S. Embassies over seas to document water
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