So far, we’ve covered starting with a really targeted list, generating leads with a compelling bait offer, and how to nurture those leads with a deliberate indoctrination process. The video below goes into detail about the next step, which allows you to TURBO CHARGE the results you saw with Steps 1 – 3: Partnering
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Archives for October 2013
[Video Training] Biz Development Step THREE: Indoctrinate
So far, we’ve covered starting with a really targeted list, generating leads with a compelling bait offer, and now we’re moving on to the most important step in the business development process that is SKIPPED most often: The indoctrination process. The video below goes into detail about why this step is so important, shares
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[Video Training] Biz Development Step TWO: A Bait Offer
Yesterday, we talked about beginning each marketing campaign, event launch, product launch, etc with a targeted list. Today, we’re going to work backwards and talk about lead generation. Dan Kennedy says that you can attract “any critter to your yard if you have the right bait.” As a country girl, I know that’s true.
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[Video Training] Biz Development Step ONE: A Targeted List
I’ve said before that — while it’s not sexy — I’ve used the exact same 5-step process to GROW my business (in all its non-glamourous and more-glamourous forms) as I did to LAUNCH my business so many years ago. YES! Much has changed. Someone named Zuckerberg invented facebook. YouTube has been developed. Wordpress made it
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Throw Away Thursday: When Your Website Is a Waste
Throw Away Thursday is our opportunity to carefully examine (and learn from) those things that cost business owners wasted dollars, hours and effort. Today’s focus: how to know when your website is a waste. Now, you should know that I do not make money when I recommend a website overhaul. Not one penny. I refer
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“What Went Wrong?” Wednesday: Huge Networking Mistake Revealed
Here we are again at What Went Wrong? Wednesday…where we take a hard look at where our best marketing and sales efforts go wrong. This week, we’re tackling one of the BIGGEST networking mistakes I see — whenever I have the privilege of speaking at networking events around the country. This is one of my pet
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Throw Away Thursday: Business Dollars Thrown Away
Today, I’m covering one of the most egregious wastes of money I’ve personally EVER witnessed in a business. The biggest heartbreak however isn’t the lost money. It is the fact that this “investment” — in the mind and best intentions of the owner — was MEANT to land more clients, but it will do the exact
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“What Went Wrong?” Wednesday: They HARDLY EVER Book Me To Speak
Here we are again at What Went Wrong? Wednesday…where we take a hard look at where our best marketing and sales efforts go wrong. This week, we’re tackling a VERY common problem for #speakers who are trying to get booked to speak at events. Here’s how it often goes down. Speakers become a “certified” speaker.
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Tuesday Truth: We All Do It
Today, I’m taking a long, unpleasant look in the mirror and facing the truth that I’ve fallen into a very common business mistake. A mistake that I advise clients against on a regular basis: Assuming An Audience. NOT ONLY have I assumed an audience for a particular arm of my company (i.e. assuming that those
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