I’ve been in business for myself for approximately 15 years and there’re things I still don’t know about business, creating success as a self-bosser, and being a profitable entrepreneur. Things like, “Why do people continue to spend SO MUCH MONEY on ads that they admit produce zero measurable return?” or “Why are people so tolerant
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Archives for 2014
3 Words + 1 Book = Powerful Distinction
With shaky hands* this morning, I am re-submitting book proposals to two different publishers who expressed interest in my writing back in 2005. I won’t be talking a WHOLE lot about those books here — at least not right now. However, my first time (and only time) pitching publishers back in 2005 was a really
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Why Your “USP” Isn’t Enough
This morning, I received an email from an organization pitching the following workshop: “Branding Your Uniqueness” Granted, I don’t know the presenter and I don’t know the content of the presentation. But I DO know the organization, and that they are being quoted and used as an industry-wide example of how NOT to pay speakers… even though
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3 Rarely (If EVER) Discussed Marketing Strategies
I have a cousin who lost several pounds a few years ago. She’s in a sort of public position, so to “the masses” — when referring to her weight loss — she’d thank people for their complements or she’d refer to eating clean a shake she was using or a program she tried. But, in
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When’s The Last Time You TRULY Grew Your Business?
I talk to business owners all day everyday regarding “growth” in their business. From time to time, when I’m hit between the eyes with real life examples of true growth — as I was this morning, I’m astounded at how limited our thinking about our businesses really is. Dan Kennedy used to say that you
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Your Public Persona & Your Competition…
This week– in particular– has been a bad week for business owners… at least in my humble opinion. I’ve seen actual doctors running solo-businesses begging for emotional support on facebook. I’ve seen a therapist post what can only be described as a violent tantrum on her blog. And I’ve seen another expert “hinting” about her 5th
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You Don’t Have To Feel Motivated…
Warning: This blog post may change things for you and your business. It’s about motivation. It will take you MAYBE 4 minutes to read. It’s been too long since I went running on the farm roads behind my house. Way too long. Truthfully, I don’t remember why I started driving to a neighborhood down the
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The REAL Deal: This is Why Your Ad Didn’t Work
This article was originally posted in Inside Business (print) magazine and can also be found at insidebiz.com. But it was written by moi, so I’m reposting here. =) It’s an interesting time to be a business owner. The Internet has erased many geographical boundaries that existed for our grand-parents and we’re swimming in a sea
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4 Powerful Lessons From HGTV and DIY Shows
As I write this, I am smack dab in the middle of a well-deserved, really exciting, and long-time-coming remodel of my home. This remodel is partly the welcome result of our recent decision to simplify our lives and move our kids schools and my office into North Carolina. (Previously, we’d lived in NC, but went
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