If you missed part one of this post, originally posted HERE in 2009, you might want to start there and catch up. =) It’ll give you a bit of history, but today I want to talk more narrowly about defining and dominating your own “forest”… your own custom market within your industry. When I first
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Archives for July 2015
Sponsor Saturday: Because Practical is Our Middle Name
Gerald Beranek of BaraTek Industries has created a new gaggle of fans, because Women who WOW are — above all things — practical at our core! (The product to the right fits over your power outlet and holds K-cups for your Keurig! Super cool, but go here to see my favorite product from BeraTek —
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3 Big BreakThroughs In Business
Never hyped, real-world, battle-tested strategy is what drives me…. and it is what has built this business. In short, I only teach what I know works. Today, I want to walk you through 3 seemingly small changes I made in my business — at different times — that have had a huge impact on
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WOW Member Spotlight: Georgie Marquez
AT Meet Georgie of Andre Marquez Architects, Inc., a firm established in 1993 by Joel André and Georgie Márquez to provide Architectural and Interior Design services. Conveniently located in Norfolk, VA, they are licensed to practice in New York, Virginia, Maryland, Washington DC, North Carolina, Florida and Puerto Rico. Their specialty is commercial and healthcare design, with emphasis
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Do You Know What Drives Your Marketing Engine?
People often want me to design / choreograph a marketing and/or sales plan for their business or for a specific launch or brand re-vamp. The first step I take with them is to help them determine WHAT HAS BEEN DRIVING their marketing engine and — then — what SHOULD be driving their marketing engine. If you are
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How To Remove Whatever Is Standing In Their Way of Buying
Most business owners assume they simply need more leads, more traffic, more people to talk to. More often than not, this is NOT their core problem. Mostly, business owners need to know how to sell, at higher prices, and more consistently. A lot of this has to do with pricing, positioning and packaging… all topics
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WOW Member Spotlight: Mindy Katz
Mindy Schwartz Katz, MS, Your Life – Plan B, is an ADHD & Life Coach, Speaker & Consultant who works with executives, professionals and business owners with ADHD (or ADHD-like issues) who are tired of being stressed and overwhelmed because of challenges with distractibility, decision-making, prioritizing and time management. Wait! Doesn’t this describe ALL business owners? =) The good
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Busting the Myth of Balance
When I began my first “business,” BALANCE was the buzz word du jour. Human Resource Directors studied it. Working moms used it as a rallying cry. Hopeful people jumped into the self-bossing waters hoping to create it for themselves. I’ve long rejected the entire notion of balance. Why? IMHO, balance doesn’t allow me to dive
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Best Pricing Strategies (Free Download)
Business owners wonder “how to price” their products, and — worse — agonize over how to price their services. How much is too much to charge? Are my prices too high? Too low? How much SHOULD I charge? And these questions are important, because pricing is critical in your business. Make no mistake, your prices speak
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