I write about price a lot. This is because my clients are largely in service-based businesses or expertise-based businesses, meaning the widely accepted “labor + materials + profit = price” scenario just doesn’t fit, leaving far too many asking, “What should I charge?” without a solid answer. Try this one on for size: Charge whatever you can say
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Archives for July 2016
Sponsor Saturday: Wine Infused Awesomeness
Raded M Wine Infused Foods sponsored Women Who WOW with one of the tastiest food products we’ve ever had. (In my humble opinion, of course… and, just to put this into perspective, we’ve had CHOCOLATE sponsors.) The Rated M seasoning salt made an average cut of steak, cooked on our charcoal grill, taste like it
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WOW Member Spotlight: Dr. Cathy Alinovi DVM
Dr. Cathy Alinovi DVM is an active blogger, celebrated author, and retired veterinarian. A long time member of Women Who WOW, Dr. Cathy is always recreating and never afraid to make a bold and exciting change. Next up? Advocating for the Next Generation of pet food. =) Next Generation Pet Food Manufacturers Association, Inc. is
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How & Why To Offer A Premium Option
If you ever struggle with charging what you’re worth… wonder how to price your service, speaking, coaching or consults… or feel like you’re working TOO HARD for too little, this post is for you. But, first, read my 2016 “deep dive” on price, as it will help prepare you to take action in today’s article. In
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Sponsor Saturday: Cute & Convenient
Businesses that are on trend and harness the desires of health-conscious, environmentally-friendly moms who want on the go convenience are BOUND to succeed! While my kids are a bit too old for these, I loved the Nourish Reusable Food Pouches! They showcased fun patterns and are so PRACTICAL for moms with young kids. Elyse McNabb started Nourish Reusable
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WOW Member Spotlight: Tracie Stern
Black Diamond Wellness, Inc — led by Tracie Stern who is a working model, nutrition expert, and incredible stylist — is one of the first businesses of its kind. Offering clients everything from nutrition, supplementation, anti-aging techniques and complete wardrobe styling, BDW offers their client everything from head to toe and inside out. They call their services, ‘Life Styling’.
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The Trifecta of Marketing That Works
Marketing — or generating leads for — your business shouldn’t be a mysterious process. In a nutshell, you’ve got to identify the problem you solve, somehow get in front of people who have that problem (and are committed to solving it) and get them to say, “YES… I’d like to hear how you might solve
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Sponsor Saturday: Christmas In July
What should follow the huge commercial success of the Elf on the Shelf? Santa Dust, naturally. The concept for Santa Dust and eventually the book The Magical Tale of Santa Dust began when its founder, Patricia’s children were toddlers. At Christmas time, she would say to them, “How is Santa going to know where
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