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Archives for 2016

A Letter To My 29-Year-Old Self

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Dear Michelle at 29 Years Old, We have to talk and don’t have time to mince words.  You’ve replaced your income, and while that’s a great place for a business to start…. don’t forget that this was a STARTER goal, not an end goal.   If you’re not careful, deliberate, bold…  you’ll stay stuck in this comfy
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Big Business Research Finally Confirms What Profitable Small Biz Owners Have Known

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“… The new source of competitive advantage is customer centricity:  deeply understanding your customer’s needs and fulfilling them better than anyone else.”  — HBR This is a direct quote from the September edition of the prestigious Haaahvard Business Review.  Now, before I delve into what REALLY matters here — like the absurd fact that this
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Are You Willing to Do the EVERYDAY Hustle?

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Whether you love it, hate it, secretly read it, or shun it… do you know the most offensive notion— IMHO–  in the famous 50 Shades of Grey books? Christian Grey himself. His very person. =)  Consider it for a moment. Christian Grey is 27 years old. No, not in dog years… in human years. Twenty-friggin-seven.
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4 Critical Steps to Marketing with Authority

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Yesterday, a small portion of our Women Who WOW members meet in Norfolk, VA for a deep dive mastermind session about Marketing with Authority, Influence, and Information.  It was a phenomenal meeting with many A-HA moments, great sponsor gifts, and even more amazing business owners. Here’s a 3-hour workshop condensed into a 12-minute snapshot of
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13 World Class Entrepreneurs Share Their Top Productivity Hacks

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Entrepreneurs from all over the world share a common battle cry:  FREEDOM!! We want to earn enough money to fund our chosen lifestyle, and we don’t want to be ankle-chained to our desks in order to do it.  In other words, we have the audacity to want it all:  money freedom, time freedom, location freedom.  We
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Best Pricing Strategies (Updated for 2016)

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I write about price a lot.  This is because my clients are largely in service-based businesses or expertise-based businesses, meaning the widely accepted “labor + materials + profit = price” scenario just doesn’t fit, leaving far too many asking, “What should I charge?” without a solid answer. Try this one on for size:  Charge whatever you can say
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