Dr. Cathy Alinovi DVM is an active blogger, celebrated author, and retired veterinarian. A long time member of Women Who WOW, Dr. Cathy is always recreating and never afraid to make a bold and exciting change. Next up? Advocating for the Next Generation of pet food. =) Next Generation Pet Food Manufacturers Association, Inc. is
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Archives for 2016
How & Why To Offer A Premium Option
If you ever struggle with charging what you’re worth… wonder how to price your service, speaking, coaching or consults… or feel like you’re working TOO HARD for too little, this post is for you. But, first, read my 2016 “deep dive” on price, as it will help prepare you to take action in today’s article. In
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Sponsor Saturday: Cute & Convenient
Businesses that are on trend and harness the desires of health-conscious, environmentally-friendly moms who want on the go convenience are BOUND to succeed! While my kids are a bit too old for these, I loved the Nourish Reusable Food Pouches! They showcased fun patterns and are so PRACTICAL for moms with young kids. Elyse McNabb started Nourish Reusable
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WOW Member Spotlight: Tracie Stern
Black Diamond Wellness, Inc — led by Tracie Stern who is a working model, nutrition expert, and incredible stylist — is one of the first businesses of its kind. Offering clients everything from nutrition, supplementation, anti-aging techniques and complete wardrobe styling, BDW offers their client everything from head to toe and inside out. They call their services, ‘Life Styling’.
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The Trifecta of Marketing That Works
Marketing — or generating leads for — your business shouldn’t be a mysterious process. In a nutshell, you’ve got to identify the problem you solve, somehow get in front of people who have that problem (and are committed to solving it) and get them to say, “YES… I’d like to hear how you might solve
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Sponsor Saturday: Christmas In July
What should follow the huge commercial success of the Elf on the Shelf? Santa Dust, naturally. The concept for Santa Dust and eventually the book The Magical Tale of Santa Dust began when its founder, Patricia’s children were toddlers. At Christmas time, she would say to them, “How is Santa going to know where
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WOW Member Spotlight: Ramona Rice
Ramona Rice, of sportsgalpal.com, is a professional content marketer who specializes in helping appointment-based businesses close the gap on re-bookings and referrals. Specializing in helping boring business topics become must-see social media, Ramona is also a professional podcaster and the community manager for Podcast Websites, an all-in-one podcast solution. Why WOW Loves ‘Mona: Ramona has an
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The Advanced Guide to Marketing With Muscle
Marketing is a deliberately over-complicated term for small business owners. When you view marketing — as most do — as synonymous with “getting your name out there,” you lose. You lose money on ads that don’t work. You lose money on branding that doesn’t amount to even a small increase to your bottom line. You
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Sponsor Saturday: Thank you, Ever Bamboo
K.B. Lee — the founder of Ever Bamboo — is one of my personal heroes. As a mother of three (very active) teenagers, our home and our vehicles have battled “the stink” that all baseball/ softball/ hunting moms know…. Shoes — very expensive, but made wet with sweat– that take on a horrific stench
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