FOR WOMEN ENTREPRENEURS, IT’S ALL ABOUT CHOICE. This post will start out exciting, empowering, and also a bit aspirational… And then, it may feel a bit like a punch in the gut. You’ve been warned. Women entrepreneurs are some wildly persnickety peeps. We want to choose. Where we work, how we work, with whom we
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Archives for November 2017
The Equivalent to Steve Jobs’ ONE OUTFIT RULE for Women Entrepreneurs
It’s been said that Steve Jobs wore the same outfit every day to reduce the decisions he made each day… to save his mind and willpower and everything for the things that really mattered. As a mother of three teenagers — navigating near constant decisions — I get it. There are times I feel exhausted
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What If All of Your Business Obstacles Were Huge Invaluable Assets?
WHAT IF ALL OF YOUR BUSINESS OBSTACLES WERE — ACTUALLY — HUGE, INVALUABLE ASSETS? As I type to you, I’m sore. Every muscle in my body is punishing me for yesterday’s workout. My abs, my legs, my back, my arms, all of me. And yet, I know that the PAIN is part of the process.
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27 Ways to Win the Search Engine Game
So, it wasn’t even 8 weeks ago that I excitedly announced that I held not one — but TWO– spots on page ONE when you searched for “women entrepreneurs” on google. Today, I guess the algorithms changed or the search engine gods got mad at me or something because I’m nowhere to be found,
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Branding Angst: You Can’t Put Me in a Box
If you’ve ever felt boxed in by all of the business branding rules, this article is for you. Sometimes we are so limited in how we see each other…and ourselves. I’ve always been sensitive to this…. but maybe not in the way you may think. In high school, I was a cheerleader. And also
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This is More Dangerous to your Sales Than Cigarettes
…ARE TO YOUR LUNGS. WARNING: This article refers to topics you likely find “heated,” and trigger worthy. I hope you read anyway. Because the “secret” to successful selling is also the secret to successful LIVING, successful EVANGELISM, successful ACTIVISM. And there is a common “sin” that kills them all. Ask any marketer (me, included) and
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5 Steps to Creating a Customized Success Routine for Women Entrepreneurs
One of the most commonly recurring words in my writing and in my speaking is “FREEDOM.” I want ULTIMATE freedom. Freedom to work according to my own preferences… freedom to work where, when and with whom I want… freedom to charge what I’m worth… But, one of the quotes that changed my life came from Steve
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Profitable Branding for Women Entrepreneurs
The first article I wrote about “branding” was in 2009. I compared it to snake oil. Since that time, I’ve written 37 articles about branding including this one, from 2011, which I think truly captures the HEART of practical, profitable branding (But don’t read it yet…. please, stay here with me.) I used to “poo
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9 Things Struggling Entrepreneurs Do
9 THINGS STRUGGLING ENTREPRENEURS DO… THAT PROFITABLE ‘TREPS DON’T. I believe strongly in BEHAVIORAL congruency. Before I could afford my own coach — which I hired before I thought I could afford my own coach, lol… — I simply looked at what other successful people were doing, and aligned my behavior with theirs… looked at
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