The first article I wrote about “branding” was in 2009. I compared it to snake oil. Since that time, I’ve written 37 articles about branding including this one, from 2011, which I think truly captures the HEART of practical, profitable branding (But don’t read it yet…. please, stay here with me.) I used to “poo
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Archives for 2017
9 Things Struggling Entrepreneurs Do
9 THINGS STRUGGLING ENTREPRENEURS DO… THAT PROFITABLE ‘TREPS DON’T. I believe strongly in BEHAVIORAL congruency. Before I could afford my own coach — which I hired before I thought I could afford my own coach, lol… — I simply looked at what other successful people were doing, and aligned my behavior with theirs… looked at
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The Weight of Unfinished Business
I’M SOOOOO FAR BEHIND: THE WEIGHT OF UNFINISHED BUSINESS FOR WOMEN ENTREPRENEURS. There’s a certain energy inherent in women who are “natural born hustlers.” The women who have a lot of balls in the air, those who are pushing PLAY on multiple fronts, the DO-ERS who have multiple projects, unlimited ideas and quite simply
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Realistic Expectations For Women Entrepreneurs
“Let’s be sure to keep our goals realistic. I have a tendency to bite off more than I can chew.” I heard these words recently — actually said out loud– in a meeting of women entrepreneurs. I am new to the group, so I immediately (nearly forcibly) held back ANY response. In my head, I
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The Singular Secret to Having it All For Women Entrepreneurs
THE ONLY — SINGULAR — SECRET TO BEING RICH, THIN AND HAPPILY MARRIED…. FOR women entrepreneurs. Recently, I shared that I was HEARTBROKEN… furious over how my husband was acting towards something that was SO important to me. As is “routine” for me, I quickly regretted what I (only after-the-fact) considered public over-sharing. RUH ROH…
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4 THINGS THAT HELPED ME GET “LUCKY” IN BUSINESS
I’d hear this all the time when my kids were infants and toddlers and I’d run into someone who found out I was working from home. The “accusation” of being lucky, somehow didn’t QUITE feel right, but I’m not a complainer. And the truth was, I DID feel “lucky.” I’d quit my job cold turkey,
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9 WAYS TO GET MORE CLIENTS
NEVERMIND, YOU DON’T REALLY WANT MORE CLIENTS. NOT REALLY. People often find me when they want more clients. I’m a client creator. I know how to call forth clients from your list, get them to raise their hands and take out their credit cards. It’s (part of) what I do. If you GENUINELY want more
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Defeating Distraction For Women Entrepreneurs
I read a sales page the other day for #womenentrepreneurs. The HEADLINE: “The problem is… you’re constantly distracted by things in your personal life.” It was an event about business habits — specifically for people working from home — and the leader is a PHENOMENAL leader. I respect her, and those who attend will
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3 Ways to Prevent Self-Sabotage For Women Entrepreneurs
Procrastination. Perfectionism. Burning Bridges. Not showing up. There’s a lot of talk about self-sabotage in the entrepreneurial world… and what to do when you realize you’re self-sabotaging. Typically, you’re asked to look at what you may be afraid of… to identify WHY you may be AFRAID of ACHIEVING the exact goal you’re pursuing. Worthy pursuits,
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