Archives for December 2021

 Anything you’re doing for ANY reason that builds DISTANCE between you and your market is moving you in the wrong direction. Period. Many people start building funnels and creating PRE-scheduled webinars and even paying to drive (cold) traffic to said webinars all WITHOUT testing a LIVE, WARM webinar with an audience that knows you. More
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Alternate title: A PRIMARY REASON SOME WOMEN ENTREPRENEURS MADE LESS MONEY IN 2021 THAN 2020. We all know the story of Goldilocks. Too hard / too soft / too big / too small…. (ONLY NOW as I write this am I seeing some Freudian examples here, but I digress…) Certainly a woman’s quest to be
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Right away, when you decide to go into business for yourself, you have DEFIED the “norm” of getting a J-O-B. Right out of the gate, you’ve gone counter-culture. You’ve had the AUDACITY to say, “You know… I think I’ll bet on myself. There’s no reason for me to believe that a paycheck signed by someone
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It has been said that our “official” hand gesture is the one-fingered salute. And it sort of makes sense, right? Many of us left the security of well-paying jobs, for JUST the opportunity to make our own rules… to work where we want, when we want and with whom we want. We left the known
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First, they are just bogus. They are made up holidays, but aren’t ALL holidays made up? Sure, but THESE holidays OFTEN urge businesses owners to SELL AT A LOSS (to them), encouraging otherwise smart business owners to go into a bloody fight ring and compete toe to toe with others… NOT ON MERIT or VALUE
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