Archives for 2024

Let’s talk low ticket sales. (Because there is so much B.S. around this topic!) If you listen to the ‘experts,’ low ticket sales are MAINLY used with ads, and ONLY really profitable when they are sold to MANY and also immediately positioned for upsell. (Other lies about Low ticket sales: they’re a waste of time
Continue Reading →

NOTE #1: That’s why you’re SPENDING money faster than you’re making it! NOTE#2: This is gonna be a short one. The truth is OFTEN this simple. Look, I’m the first to believe, teach AND model that success leaves clues. If you’re unsure what to do, look at to things: 1) Look at what the SUCCESSFUL
Continue Reading →

(ALTERNATE TITLE: WHAT TO DO WHEN THE YEAR MOVED FASTER THAN YOU THOUGHT AND YOU STILL HAVE GOALS LEFT WAAAY UNREALIZED.) A couple of weeks back, I wrote a post on Facebook about WHY I would choose to create a SILO for women entrepreneurs. (Link to that post in comments below.) My point was VERY
Continue Reading →

This is a picture of my niece. One of my favorite memories of her goes back to when she was maybe 5 or 6. I wanted to get in some exercise, so I took her to the trails for a hike, but 1st graders don’t LOVE to jog. PARENTING HACK: Play a game with the
Continue Reading →

Truth be told, I get a lot of ridiculous questions. But like, personal ones. (The one I get PAID to answer is below.) ⁉️ Are Chris and I swingers? This is a weirdly COMMON one. Answer: No, not even a tiny little bit. ⁉️ Is my hair really gray? Answer: Yes. Like 85%, if not
Continue Reading →

HEAR ME OUT. It’s NOT that getting your funnels all mapped out in advance is bad. It’s NOT that learning social media hacks and tips is bad. It’s NOT that prettying up your sales page is bad… It’s NOT that getting photos with the celebs, even if you pay for it is bad. It’s NOT
Continue Reading →

I believe diversity is strength. PLUS, male entrepreneurs are — IN GENERAL — easier to sell because they invest faster in themselves and at bigger levels. (Again, in GENERAL.) AND.. I don’t like the idea of huddling together ONLY with people who are LIKE you. Still, I founded THE association for driven women entrepreneurs years
Continue Reading →

When I was a kid, machete in hand, I’d carve paths in the woods, trails where there were no trails. Weird, maybe… but… In business, I have done the exact same thing. Carved NEW paths over which clients can travel and find me, and over time, these new paths became well worn…. But here’s where
Continue Reading →

Being an entrepreneur takes tremendous guts. You have to break ties with the VERY CONDITIONED belief that a paycheck signed by someone else is somehow more secure, more guaranteed, more responsible than the paycheck you sign yourself. And there’s the pressure. It’s one thing to have a guaranteed paycheck that comes in like clockwork but
Continue Reading →