2022 was the WORST year of my life. I hope to never feel that level of grief and pain and loss again. 2023 was a blur of healing and learning that dreaded new normal.
But 2024 came in with a vengeance. My life felt tumultuous and simultaneously, sluggish and uphill. Everything felt hard. Even the good stuff, the stuff I WANTED to do, took a nearly herculean effort just to show up. I was busy… which I hate. In my quest / commitment to get everything done, I stopped doing the things that fueled me. So, I kept going and doing and giving… from a cup that had LONNNNNGG been empty.
And so I guess it’s no wonder that — for the first time in my life — I began living every day with hopelessness and a general sense of powerlessness. I am tempted to make some sarcastic joke right about now and infuse this post with a bit of levity… but that would take away from the truth. The truth is that 2024 was HARD, in nearly every way, and — literally — nearly every day.
I share this FIRST because I have emerged from that reality. So I share because whether you’re on top of the world OR feeling lower than you can ever remember, NEITHER will last forever. Feelings ARE temporary.
I am also sharing because I COULD have emerged sooner. Even as I saw my energy, my schedule, my focus, my drive spiral out of control or swirl into oblivion, I KNEW I needed to MAKE the time to come back to me.
And I just did not. I COULD have and I did not. I kept putting it off, always reasoning why NEXT week would be better and why THIS week had too much going on to focus on taking care of myself, my vision, my joie de vivre. So, while there is NO magic in January 1st, if this post resonates with you at all… don’t put it off again. TEND to your own needs. Life is too short to live with a DEPLETED soul. Start today.
I’m sharing because even as I personally struggled in ways I had never previously even imagined… as I couldn’t get into the zone, as I made nearly no time to mosey and day dream and journal and hike… things that ACTUALLY DO drive the success of my business, my business KEPT going.
New clients KEPT finding me.
New opportunities KEPT coming in.
(HOW? See #4 below)
Admittedly at a slower pace towards the second half of the year, but according to NEARLY EVERY standard… WOW is still “killing it.”
Just not according to MY standard. lol…
So, let’s talk about 2025. Here’s what I’ll be up to:
1) I’m dropping any and all stories about why my books, which are written and edited and formatted, have ONLY barely seen the light of day and have not been published. And I’m writing new ones. Books (short books, “shoots”) are still a HUGE and VIABLE marketing engine when used correctly. HINT: readers are GREAT buyers.
Some of my BEST work is in these books. I’ll be making them publicly available. Coming to a bookstore near you.
2) after spending the last several months figuring out the LAST LITTLE BIT of what it would take to include more MEDIA into my membership… I figured it out!!!!! I CAN NOT WAIT for women to FIGURE OUT where to come to be seen and heard. (Hint: It’s WOW. It’s always Women Who WOW.)
Also, p.s. This is NOT PR. I still — only and always– refer people to Diane White PR & Events for that.
3) I’ll be showing up more, yes… like, in person. I’ll be visiting my members in various states for some informal “DRIVEN WOMEN gatherings.”
If you have a favorite coffee shop you love and want to host, I’m a YES.
4) I’m sharing more of what is working for me. Behind the scenes stuff. Every month, I’m hosting a Content, Celebrity, Clout and Cash report…. sharing the things that STILL work for me, and work better in 2025 than they did in 2000 when I began.
I’ll be sharing the strategies I use INSTEAD of social media, things I do on my own time and on my own terms. Things I do ON REPEAT, yes, but these are also things that LIVE ON beyond anything ANY bit of social media could ever offer your business or brand.
Granted, i’m old school. I’m a dinosaur in industry terms. I was here at the VERY beginning of this entire coaching industry. I have seen platforms and trends come and go…. and I KNOW what works. Knowing what works DEPENDABLY keeps me from chasing bright shiny objects and wasting time, effort and money.
5) I’ll be sharing MUCH MORE TRANSPARENTLY about what I call “proper positioning” in business. This is my true magic, something I believe I was born with, and I am realizing that it CAN be taught. There is a REASON I am connected to nearly EVERY big name (in business) that you know, and relied on by many.
HINT: big names don’t come to you when you pimp out your client names in hopes of getting more clients. TYPICALLY, the bigger the name, the shyer they are about needing help.
6) I’ll be taking this year to build a legacy… a family tree of sorts for Women Who WOW. I’m actively creating new pathways to our door, so more and more women can see and experience the FREEDOM in being an entrepreneur.
Because that is what it has always been about for me: The woman. Financially empowered. and fully expressed.
7) I’ll be leading bible studies virtually… and maybe in person, but primarily virtually. Women only.
I’m sharing this because today is a new day, and I cannot WAIT to do 2025 with you. Want a teaser? Message me for my OLD SCHOOL Playbook. It is almost complete, and it is free.
