I was just asked to write an article on making money on facebook. Yes, me. I’m not sure this magazine knows what they’re getting themselves into, lol… but I’m happy to do it.
NO, I don’t teach social media marketing. Why?
Because social media is a collection of TOOLS, not a marketing or sales plan in and of itself. And we all know that even the most amazing tools can be EITHER destructive OR brilliant, depending on how they’re being used and who’s operating them. Now, let’s get back to the tool of facebook.
Can you make money off of facebook?
Yes.
Do I?
Yes.
You’ll have to wait for the full article to come out — in the National Moms In Business magazine — before you get ALL the details, but here are my top THREE ways to make money on Facebook:
1) Show up.
Yes, I know you’re already there, but REALLY show up and engage. There are a million ways to automate and outsource your presence across social media platforms, so here’s a general rule of thumb: There’s ZERO value in PRETENDING to be active on a social media platform. It should be you. In real time. Engaging.
2) Have a list of targets you need to be engaging with.
I’m almost hesitant to put this in print, but really…. if you go to Facebook without a targeted list of prospects your time will be too haphazard to produce a healthy return for you. Your list should include your current clients… you want to engage with them. AND your should-be clients. Definitely post on your own wall. My rule of thumb: 80% personal. 20% business. But, then go to your list. Like their posts, share their blogs, chat with them in real time. THIS IS HUGE.
3) Get them OFF of facebook.
Seriously… Very few things are purchased directly on facebook, even though it has that capability. So, the number one goal when you’re on facebook is to get your potential clients OFF of facebook. You see, when they’re on facebook, they have their own agenda in mind. They’re either wasting time, vegging out, hunting for clients, reconnecting with an old boyfriend, or whatever. =) Bottom line: their attention is divided between YOUR AGENDA and THEIRS. So, get them off of facebook. Schedule a quick phone call, instead.
Well, that’s the skeleton of my article so far. I hope it helps YOU. Do you have any facebook tips I should include?
