When I was struggling with profit… aiming simply and ONLY to “make ends meet” in my own home, I thought I was too practical, too busy, too FOCUSED on making money to bother with “mindset work.” (I was dead wrong, but absolutely convinced, and also— of course — really needed money.)
If this is you, I want to give you THREE practical strategies you need in order to pay your own bills.
This is important, after all…. It’s really hard to invest in your business, in yourself, in your future when you’re hustling against the clock just to get your power bill paid. it’s also important because figuring out how to CREATE PROFIT with your business is sort of the point, right?
If your business –not your ministry, not your idea, not your passion, but your BUSINESS — isn’t producing a PROFIT, what on earth is it here for? A business, by definition, is an enterprise that produces money.
So, creating a business that can support YOU as an ADULT, to where you are not financially dependent on a man, a parent or our government for your own health and well-being is a VERY worthy (and very achievable) goal.
So, here are three things you can do immediately to jump start your business’ profit Machine.. and one little secret that may surprise even the MOST practical among us.
PROFIT HACK ONE:
Have an actual PLAN for PROFIT. If you wanted to lose weight you’d create a plan, right? A diet or workout plan? You wouldn’t just say, “I’m trying to lose weight,” you’d have SOME SORT of PLAN, program or guidelines to help you succeed. The same is true for profit. I won’t rehash what I’ve already created here but definitely, grab your 7-step “I NEED MONEY NOW” HotSheet.
PROFIT HACK TWO:
PUSH beyond the normal “stuff.” The normal stuff of business has you constantly “getting your name out there,” but not doing much in terms of generating paying clients. Listen, it is NOT ENOUGH for people to know you’re there. It is NOT ENOUGH for your market to know you exist. YES, this is the first step, but you’ve got to get beyond it.
You’ve got to push through (and beyond) your comfort zone, through your fear of rejection, your fear of people talking behind your back. When I was just above broke, I also pushed past normal “physical limits.” I worked when others were sleeping, I put in a TON of deliberate, strategic sweat equity. Push yourself to do MORE than you think is necessary, and you’ll see results.
Business is like fitness. You have to push PAST what’s “average” in order to see big changes. EVERYTHING YOU WANT will require you to push and stretch towards MORE. Business IS and ALWAYS WILL BE a crash course in self-development and personal growth. So, embrace it!!!
PROFIT HACK THREE:
PRESCRIBE your way to more sales. I used to call this DIAGNOSE FOR DOLLARS. Whatever you call it, your market is looking for a CUSTOM PRESCRIPTION from you, so don’t just show them options… diagnose their current situation and PRESCRIBE a course of action that will serve them.
Now, for the secret. While I thought myself too busy for “mindset work” in those early days… looking back I can see that I was ABSOLUTELY committed to it. I read CONSTANTLY… blogs, books, newsletters. EACH of these boosted my confidence, showed me what was possible, challenged my current thinking, and exposed me to new ideas.
While I wasn’t “journaling,” or meditating on success and abundance, I was CONSTANTLY “washing my mind” with entrepreneurial inspiration. In the Women Who WOW membership, we call this #EntrepreneurialEspresso. A HIGH DRIVE and HIGH TOUCH membership, we now have members in all 50 states and 8 countries. PM me for information about when we re-open doors to new members.
