BE HONEST: DO YOU EVER GET ANGRY — FURIOUS EVEN — WHEN PEOPLE SAY “NO” TO YOUR BEYOND AMAZING OFFER?
I certainly hope so. 
Truth is, you SHOULD be SO convinced of the VALUE of what you offer that it should BAFFLE — and maybe even INFURIATE– you when people pass on it.
Now, I’m not advising getting all butt hurt over a NO… getting in your head, taking it personally…. Ain’t nobody got time for that.
I’m talking a righteous confusion when you offer something so GOOD and the masses don’t line up to pay for it.
I’m talking about a feeling of, “Wow… she really doesn’t get it….” I think I wrote about this a couple years ago. I’ll try to find the link and put it in the comments below.
But if you DON’T feel this way about what you sell, by the way, I think you should go back to the drawing board… to create something that you WOULD be baffled anyone would say NO to.
Side note… do you know something that makes me FUME with ANGER about my own Women Who WOW brand?
🤬 When we are confused with a NETWORKING organization. Um, I HATE networking, detest it, don’t do it, and don’t recommend it. We’re a MENTORING and COACHING organization, for seriously driven women entrepreneurs… the TOP 20% of women entrepreneurs. 🤬
Moving on…
If you’re not pissed already, hear this:
When the masses aren’t lining up for something you KNOW is amazing for them, it is 100% your fault. 100%, completely YOUR fault.
And, actually, that’s good news. Because as long as you’re the problem, you’re free to be the solution.
But, when it’s really a hell yes offer,
and people are NOT responding with a hell yes,
it’s on you.
Assuming you’re
💥 talking to the RIGHT people (who know they have the problem you solve and are able AND willing to pay to have it solved) and
💥 using the RIGHT language (theirs) and
💥 you ARE actually making the ask….
Here are 3 things you need to fix in order to have them FINALLY understand why they simply CAN NOT pass… why it would be FOOLISH for them to pass… on your offer:
👠 PICK THE RIGHT CATEGORY.
Look, I had NO problem selling results-based coaching. In fact, I had a line out the door for my private client list. People who paid to be on my waiting list without even a DATE that I could start working with them. Zero issues.
I sold high level coaching,
and I was one of the best.
If you could tell me where you wanted to go,
and you were willing to do the work,
I could get you there,
fast.
In the brains of my market, I was FILED in the “coaching” and sometimes “copywriting” category in their brains. When people talked about me, these were the two categories I was put into.
In fact, THIS little “category” strategy is one I’m doing a deep dive training on today. message me to be included. Google TRIED to ignore this strategy,
threw a TON of money at ignoring this strategy,
and lost. (lost big.)
Since you and I don’t HAVE “google money”
this is a critical strategy to embrace.
Anyway, with Women Who WOW, for a LONG TIME, I never specified WHICH category to file us under. My Mom didn’t know how to tell people what Women Who WOW was. Women Who WOW members didn’t really know how to tell their friends what Women Who WOW was. To be very honest, I struggled DEFINING which category Women Who WOW should be “Filed under” in the brains of women entrepreneurs.
We’re a mentorship and coaching program for women entrepreneurs. Not networking. Not leads group. Not a “chamber.” A mentorship and coaching program. For SERIOUSLY driven women entrepreneurs. (Women just playing around with business… need not apply.)
Anyway, pick the right category.
👠 Be BLATANTLY IN-YOUR-FACE OBVIOUS ABOUT THE PROBLEM YOU SOLVE.
People seek RELIEF from problems,
and they seek MAPS to aspirational realities.
But they do NOT seek a “coach” or a “membership” or even — unless court ordered, lol… — a therapist.
They will INVEST in all of these things, but they are SEEKING either relief or a map, and probably both.
So, for Women Who WOW…
We offer RELIEF from the
😩 “too much month, too little money” dance,
😩 LONELINESS that so many of us experience as entrepreneurs,
😩 OVERWHELM of marketing and selling.
We offer a MAP to
😋 Money on your own terms,
😋 INTEGRITY before your market, born of absolute authenticity,
😋 The ability to show up in a category of ONE, making “competition” irrelevant,
😋 Increased Income, Impact and Influence,
😋 CLARITY regarding your brand, your positioning AND what you have to do in order to get where you MOST want to go, and
😋 ROCK SOLID confidence… as a woman, as a leader, as an expert and as an entrepreneur.
Action item: WHAT DO YOU OFFER RELIEF FROM AND A MAP TO?
👠 CREATE OFFERS THAT ARE A HELL YES.
I’ve done a ton of training around creating hell yes offers, but essentially your offer has to solve a specific problem, it has CREATE A BETTER FUTURE for them in a way that they can CLEARLY see… and it has to offer THEM more value than they are paying for.
If you need help with this, just message me. m.me/womenwhowow
But also, JOIN ME FOR MY UPCOMING FREE TRAINING. Nothing held back on this one. You get the video training LIVE, the strategy sheets and the customized action guide.
You will learn exactly how to be the black horse of your industry, quietly commanding the highest fees, being sought after as an expert, and creating cash ON DEMAND, including:
💰 Why creating cash in your business feels so hard, and how to make it much easier.
💰 What you need in order to get a steady stream of IDEAL new leads in place, so that you don’t feel like you’re EXHAUSTING your current list.
💰 How to perfectly implement your own four step plan, so that it is effective and profitable, but also … enjoyable, peaceful, authentic.
💰 The real secret behind why some people seem to sell with ease, and YOU tend to struggle “uphill both ways in the snow” to get even a few clients, just enough to pay the bills,
💰Exactly how to put these 4 steps together including:
- the strategy
- the tools you’ll need to ORCHESTRATE the entire strategy, and also how to create them… and examples of my own.
- the action steps (in order) for how to create the cash you need (or want) and then,
- the follow up action steps to keep money (and leads) flowing into your business even as YOU just show up “normally” every single day.
All you have to do is sign up. bmichellepippin.com/
breakthrough
