3 WAYS TO ERODE YOUR BRAND’S AUTHORITY
(& Rob Your Actions, Content and Business of Profit.)
Today, I will leave the house. (Shocker, I know.)
I’ll work out.
See my chiropractor.
Pick up some things from Home Depot.
Meet someone for lunch.
And maybe get a massage, if they can take me in.
And I’ll make a great deal of money.
In fact, I’ll put my phone on “do not disturb” so I can check in with my daily income when I choose, rather than getting the DINGS of my email signifying individual sales that are coming in.
Side note: I will still look at EVERY sale that comes in. I LOVE seeing names I’ve never seen before who are taking a chance on me and one of my programs for the first time. And I LOVE seeing names that I know… people who are still around 8, 9, 10, 12 years later… still bobbing and weaving with me to continually up-level their business. And I still get giddy looking at the money coming in in chunks while I “just do life.” It’s “normal” now, but still equally exciting.
I can tell you that NONE of this would happen for me if it were not for my content HABITS, HACKS & HOW TOs. Not ONE or even a few content pieces…. but through a HABIT of content.
I’ve said this a million times.
Content brings the cash.
Content — when done right — builds demand.
Content generates leads and interest… AND good will.
Content builds relationship.
Content shows the many facets of what makes you– YOU and everyone else (i.e. competitors… ) NOT you.
Content marketing is the ONLY marketing “technique” that doubles as an evergreen sales force, ongoing branding program, and growing authority generator.
Content done right, that is.
And the proof is in the pudding with me.
I don’t know everything about many things,
In fact the opposite is more true…
but I know a LOT about content marketing.
If you want IN on the upcoming Content 2 Cash program, you can still grab your spot in our top ten, AND top twenty bonus spots.
But the top ten spots will definitely be done today, and I suspect all top 20 spots will be gone as well. You can learn more and reserve YOUR spot to learn this “magic” of content marketing here: https://www.bmichellepippin.com/content-2-cash-the-habits-…/
But first, I want to address why SO MUCH of content marketing — EVEN WHEN CONSISTENT — doesn’t work. This is, frankly, easier to write in a post than to say it to your face. It’s easier to write about “them” than say to a person that THE VERY content they are hoping will HELP them is actually ERODING their authority and with it… their cash.
So, if ANY of this rings true,
pay attention to it.
It matters.
The 3 P’s That May be Eroding YOUR Brand’s Authority Online
🎃 A PLEADING POSTURE. =( You’re either begging and convincing and proving yourself… OR you’re confidently and generously offering to help. There is NO in between. If you are thinking in terms of “How can I convince them to ______________?” you need to take a step back.
Convincing is a beggar’s posture.
Not a leaders.
There’s no authority in pleading and convincing.
SOME money can be made here, but it will be hand to mouth. SOME money SOME time, but No momentum, no leapfrogging, no demand.
Look, ABSOLUTE TRUTHS are true all the time.
What if your daughter came to you and asked for advice on how to CONVINCE some boy to keep being her boyfriend? You’d be appalled right?
RIGHT???
The same is true with clients.
IF you’re asking me how to CONVINCE someone to work with you, stay with you, not cancel a contract, we will IMMEDIATELY shift into a more appropriate conversation about your overall posture.
Your content should have a certain CERTAINTY to it. A certain POSTURE of leadership. A certain AUTHORITY to it. A certain, “You need to pay attention to this” tone.
This can be TAUGHT and LEARNED.
It is a skill.
the first step, however,
may just be acknowledging that you may have a BIT
Of a pleading posture.
🎃 PARTNERSHIP-HAPPY PERSONA. I don’t know how to say this. So, I’ll go around my a$$ to say it without being OUTRAGEOUSLY offensive.
A few things are mandatory for my kids.
I talk often about a couple of them. Work, being one.
Non-negotiable. Period.
Another… is the confidence to be alone.
Before they leave MY tutelage they will have gone to the movies ALONE and out to eat ALONE.
They don’t LIKE it,
but it is a mandatory experience.
You MUST be willing to stand alone. I’m not saying don’t HAVE business partners, but I AM saying that it SHOWS when you are UNWILLING to show up alone. It shows up as a weakness, as a lack of confidence in whatever you sell, a lack of willingness to BET ON YOU.
This erodes authority.
People see it, and take notice.
So, where do YOU stand ALONE in your OWN AUTHORITY??????
I’m moving on.
🎃 PROFIT AVERSE PITCHING.
WHEN discussing your business,
the words,
“i’m not in it for the money” is code for
“i’m not confident anyone will want to buy this from me.” or “I’m not sure what I have to offer is enough.” (AND USUALLY, “All of my bills are paid elsewhere.” lol…. )
if you are in business,
but doing everything for free…
and / or actually SAYING the words that you don’t care about profiting from your work,
woman….
you’re SCREAMING to the world that you’re NOT SURE you’re worth it,
DEEPLY eroding your authority.
I know making money can be tough,
but don’t make it TOUGHER by pretending you don’t WANT to see your INCOME align with the VALUE you bring to the world.
Your income CAN be a mirror
SHOULD be a mirror
of the VALUE you bring to your clients.
Your content should demonstrate this value,
so that it brings IN the income equivalent.
This isn’t greed,
this is FAIR TRADE.
Content is necessary to BUILD your authority,
and — of course — your income. And my Content 2 Cash program can help you do EXACTLY that.
FAST.
The first TEN people to say YES will get a full CONTENT audit from me.
This is an intuitive and strategic assessment of where YOUR EXISTING content is lacking AUTHORITY, ALIGNMENT and / or ALLURE.
So, right away… before we begin the official program you’ll be able to see the holes of your own existing content habits. They’ll come to life for you, making your next steps OBVIOUS. You’ll be able to see your own content through FRESH EYES.
What are you leaving off?
Where are you blending in?
Where do you sound unsure?
Where are you ALMOST there?????
Frankly… this alone will send your content into cash-creation mode, FAST. That’s for the first ten.
But for EVERYONE, you can expect to have your world ROCKED,
Your business simplified,
your bank account FATTENED.
You’ll save time because you won’t be chasing prospects anymore.
You’ll feel more confident because people come to you… asking how / when you could help them.
You’ll generate NOT only DOLLARS, but DEMAND, which is the only TRUE security we can have financially… DEMAND for our work.
This program includes:
🎃 Top Ten Bonus: Personalized Content Audit From Me
🎃 Top TWENTY Bonus: Weekly “LOOK OVER MY SHOULDER” email coaching, where I peak in on your content EVERY week and give you personalized & detailed feedback.
🎃Initial Content Marketing Assessment as pre-work. (This includes YOUR OWN content AND the content of your “competitors,” as well as how to figure out who your competitors REALLY are.)
🎃 Pattern Interrupt Playlist — a step-by-step guide to getting their attention so that your new content CHARISMA doesn’t go unnoticed.
🎃 25 Headline / Title Templates that I Use AD NAUSEUM for tens of thousands of new, different headlines.
🎃 Persuasion in Print (or audio or video) Training, so that your content not ONLY generates demand but dollars. (This is NOT what your English teacher taught you.)
🎃MISSION: MORE Guide: A guide to repurposing ALL of your content in ways that get you 10x the reach.
🎃 Weekly Trainings and Action Guides on Content Habits, Hacks & How Tos to make sure you have FULLY embodied these new skills within the month.
🎃Accountability as you embrace, embody and employ the ONLY marketing “technique” that doubles as an evergreen sales force, ongoing branding program, and growing authority generator…. CONTENT MARKETING.
