In my 20+ years in business, I’ve seen a LOT of business jumping, people who jump from business to business over the years… and there’s nothing inherently wrong with it. The premise behind the jumping is this one:
I believe in business,
in entrepreneurialism,
but I think I’m selling the wrong thing…
so I’ll shift.
WHETHER OR NOT THEY ARE RIGHT ABOUT THEIR FIRST (OR TENTH) BUSINESS / COMPANY IS LESS IMPORTANT THAN THIS FACT:
NO business will ever outperform its owner.
WHO you become is critical to your success.
The cool thing about this gig is that as I grow my business, my business also grows me.
But that’s not what I’m talking about today. Today, I want to help you assess your own profit potential. Here are 5 Keys / Questions to help you assess whether you’re in the “right” business… or not.
1) Are you selling to the “right” people? Meaning… they KNOW they have the problem you solve, they have the ABILITY & WILLINGNESS (two different things entirely) to pay to have that problem solved, and you can reach them easily… preferably, en masse.
2) Are you selling the “right” product? Ideally what you sell DOES what it SAYS it does (can be service, product or membership) and has SOME MEASURE of recurring fee. Example: you need to buy more every month (i.e. Shakeology) or it expires monthly or annually (i.e. gym membership or WOW membership.)
3) Are you selling at the “right” price? Does it speak of such VALUE that they would feel silly it passing up?
4) Do you have the “right” POSITIONING in the market you’ve chosen? This is talked about far too little. AND it costs those who keep switching businesses, products, industries far more than those who get SOME measure of respect and authority just by staying the course.
BUT, positioning is huge. If done right, you have more demand than supply of you. If left to chance, you’ll find yourself feeling like you must compete constantly on price… and watching those you ACTUALLY have real world relationships with buy from someone else.
Proper positioning CHANGES the GAME. This will be covered IN DETAIL in Week ONE of Profit FAST, Women Who WOW’s upcoming GAME CHANGING intensive. 30 days to Cash CERTAINTY. Message me if you want IN.
5) Is HOW you’re selling SCALABLE in any way? I do remember the days when I would feel SO defeated because I knew that I COULD double by income, but doing so would also mean doubling my workload. I had NO scale whatsoever. Over time, I build a nearly ALL scale business. Do I sit on the beach all day now? No, I work. But I work WAY less now than I did then… and make way more. I created LEVERAGED income. I get to CREATE (do the work) once and profit many times.
I want to help you build the business (the income, the respect, the impact, the influence, and the freedom) that you IMAGINED when you started this journey. I want you to live the life you want. Business is just an incredible tool to use to build a life that is ENTIRELY on your own terms.
Let’s talk. message me. comment. whatever. I see your hustle and I am ALL IN on helping you turn it into profit.
