5 REASONS YOUR CONTENT MARKETING (SOCIAL MEDIA MARKETING) ISN’T WORKING

And what to do about it.

It’s wildly ironic to me when people come to me to inform me that content marketing NO LONGER works. When the ONLY reason they know I exist is because of… MY OWN content marketing. 😊

For anyone new to me, I began my biz journey with a $50 investment and now run an internationally celebrated and beloved membership for the SERIOUSLY driven woman entrepreneur. We have members in every state and a hand full of “other countries.”

I do not run ads.
I do not network.
I do not travel very often AT ALL to speak on stages other than my own.

So, HOW do I market and sell?

Content.
LARGELY written, because i’m a writer.
But SOME video, and I should do more.
I DO have a podcast (Check it out: The Daily Hustle for Women Entrepreneurs… but let me save you the suspense: Each episode is simply me reading a blog post I wrote.)
And I’ve made friends with the media… USING my content.

So if you are spending time and / or money producing content for your site, your YouTube channel, your podcast… if you’re dotting all of your i’s and crossing all of your t’s following some guru’s formula for success on IG or TT…

And
it
JUST
“isn’t working.”

You are in the right place. I’m going to reveal 5 POSSIBLE reasons your content isn’t generating leads AND driving sales. Very likely, if your content is NOT producing CASH, it’s some combination of these five. (Also, I won’t leave you hanging. I’ll share what to do to turn it around. I’m glad you’re here.)

1) It is NOISY in the online space. It’s chaotic here. There is a self-appointed expert on ev-er-y-thing you can imagine. And between the organic content in our feeds and the ads… it’s just HARD to get people to pay attention.

Additionally, we’re watching “stats” given to us by the beast we’re feeding with our content. When we confuse a “view” as someone who READ our stuff, it’s easy to get frustrated. A view is little more than someone SCROLLING past your stuff. That’s it and that’s all.

But if you are expecting to BE SEEN and HEARD, you’ve got to know the lay of the online land you’re entering. It’s busy, loud, and chaotic. There’s very little trust here. And people are logging on while they’re doing 10 other things.

This does NOT mean content marketing can’t work. (You’re reading THIS aren’t you? lol..) It simply means that you need to build a DEMAND for your own voice, which is a formulaic and systematic process that can be done by ANYONE.

In SAVAGE SUCCESS, we have a full module focused on PERSONIFICATION as Brand Strategy. We’ll cover this in DETAIL so that you are NEVER AGAIN at the mercy of some algorithm. Instead, you have people COMING ONLINE to find your latest “stuff.” #gamechanger.

2) You are not making what you sell OBVIOUS. Warning: If you EVER tell me that your content isn’t producing cash, I’m going to go and look at your most active online platform. MOST OFTEN, I come back with a detailed list of ALLLLLLLLL the crap you posted without ONE SINGLE call to action. 😊

You don’t JUST have to make it obvious WHAT you sell, but also who it is OBVIOUSLY for and why buying it should be the OBVIOUS right decision. 😊

In SAVAGE SUCCESS, Women Who WOW’s next intensive, the PACKAGING module will cover THIS in detail, so that you’re never again making it up as you go along. You’ll know what to say and HOW to say it, so that the BEST parts of what you’re selling are like dazzling lights upon a glorious hill.

I LOVE Packaging as it is part art, part science, part branding, part sales, part ABSOLUTE seduction. Question: how much THOUGHT have you given to how you PACKAGE what you sell???

3) You’ve Been SOOOO Seduced by these Online Platforms that you forgot the BASICS of business.

There’s a man I follow. At first glance, it LOOKS like he “rose to fame” via Clubhouse. At CLOSER look, he is traveling the country on the regular. He’s showing up IN PERSON… a lot and in a lot of places. He’s single and no kids and it LOOKS like he LOVES this life.

But not me. I’m a 1/2 step away from being a full recluse.

My point: the online space is just ONE PART OF it. (Wait until you read #5 below.) It’s just ONE part. You don’t “run an online business,” because there’s no such thing. You run a business UTILIZING online platforms. The principles of business still apply.

In the PLACE AS STRATEGY module — again, part of SAVAGE SUCCESS — I’m going to show you how to CHOOSE your place and FULLY make a home for yourself there. WHERE you show up (and in what context) DESERVES some real thought here. PLACE is a strategy in and of itself. (Also consider: where you DO NOT show up.)

4) You have been bullied into some homogenized version of yourself and your message.

Basically, woman… you’ve gone vanilla on us. You’ve toned down your message, rubbed the sharpness off of your edge, and dialed down your HEAT. Maybe because “they” raged on you the last time you posted something unpopular or controversial… and — let’s be honest — what ISN’T controversial these days?

Look, we’ve got to let ’em rage. (Envy OFTEN looks like rage.) I am no stranger to online flash mobs. 😊 Recently I took an ABSOLUTE shellacking with HUNDREDS of DIFFERENT women who had decided that I was ALL that was WRONG with the women entrepreneur industry and slapping God himself in the face with my opinion, among other creative put downs.

If you are here to serve,
if you are here to LEAD,
if you are here to GUIDE,
if you are here to MENTOR,
if you are here to CHANGE things,
if you are here to be a messenger, an encourager, an EQUIPPER of your fellow human,
you WILL take a shellacking from time to time.

It comes with the territory.
BUT the message is either TRUE and impactful (and should be shared) or it is not.

SHARE the true and impactful and then..
let
them
rage
if they must.

5) You rely too much on the benevolence of the Zuckerberg’s of the world. Zuck et al, I’ll call them.

Look, I’m SLOOOOW to trust.
Slow like a moving glacier.
So forgive me if I don’t trust this platform or any other to get my message into the right hands. I just do not trust that MY agenda here and the platform’s agenda line up.

SOOOOOOO… I have a mechanization for my content. I ALWAYS assume that NO ONE is going to see my content if it is up to the platform. So, I have a PROCESS for how my own content is DISTRIBUTED and REPURPOSED.

I’ve just added one more module to the SAVAGE SUCCESS intensive: PROCESS. If you are JUST posting, but you have NO machine-like process — that YOU control — to have your message, your content, your soul injections DISTRIBUTED, you’re sitting in a cesspool of frustration.

if you have read this far, you MUST hop into SAVAGE SUCCESS.

In it, you’ll gain the courage to ignore the LOUD OPINION GIVERS (they’re leading the mediocre masses anyway) and carve out a business RHYTHM, structure, STRATEGY, pace, brand.. uniquely your own.

Here are the CONCEPTS that will be taught in SAVAGE in a way that you can IMMEDIATELY and SPECIFICALLY apply them to your business… so you can SEE and FEEL their power.

👉 PACKAGING. So, your offers. Learn the ART, SCIENCE and SATISFACTION of taking them completely apart, and putting them back together again.
— tweak the ones selling well and add a bit of FUEL by dusting them off and displaying them in a RELEVANT RIGHT NOW way. — take those NOT selling well (or not as well as they should be selling) and re-work, re-tool… OR re-build. It’s time to be excited about what you sell.

👉 PLACE. As a strategy. Too few people discuss or leverage this, or even give it proper attention. Place, AS A STRATEGY. Our MOST profitable 1:1 coach within WOW makes around $815K each year. No trainings. No workshops. No blog. No social media. No ads. Her strategy? PLACE. Where she shows up and who is there. (PLUS: how SHE is presented, known, introduced in those spheres, which she and I have NEVER left to chance.) together, you’ll acquire a list of TEN “homes,” but also know how to ‘break in’ to each, as well as how you will be known in that sphere IN A CATEGORY OF ONE.

👉 PRICE. Again, as a strategy. But not ONLY as a strategy…. (I once held a 2 or 3 day live workshop ONLY on price. lol… there’s a LOT here to apply!) but also price as a LEVER. Your prices HAVE to make sense, and they DO speak on your behalf. We’ll make sure your prices are singing the right tune.

👉 PREVENTING LOSS. i’m not talking about your employees stealing time or getting gas on the company card. I’m talking about BUILDING FENCES to protect against a loss of clients, time, energy or money. As well as a BIT about the loss of reputation / standing / influence within an industry IF that applies.

👉 PERSONIFICATION AS BRAND STRATEGY. This is about aggrandizing your brand, not just being KNOWN, but being known FOR and AS something you choose DELIBERATELY to be known for and as. This includes — but is not limited to — strategic curation and creation of:

👉 Your authority-building bio
👉 The stories you tell,
👉 the analogies you use (and why they are IMPERATIVE for quick client conversion)
👉 the jokes you make,
👉 HOW you show up online and off,
and so much more you probably think “doesn’t matter.” OH, but it does.

It SOOO matters.
You see, to be a SAVAGE SUCCESS…
a success story that is a BIT wild,
and maybe considered “uncivilized” due to the RUTHLESS way you proceed without paying homage to what’s popular or trending…
a success story that is FOLLOWED and WATCHED…
vs. following and watching…
you’ve got to have the COURAGE to take it apart,
keep the BEST parts,
retool, rework rebuild
according to a fully custom model of what YOU want from this business.

👉 PROCESS — the mechanization of business… so it runs without you.

Savage Success.

Details:
START DATE: September 5th.
PRICE: $397; (Included in WOW membership.)http://paypal.me/WomenWhoWOW/397
INCLUDES:
👉 Two 1-on-1 sessions with me;
👉Two days of e-coaching for the “Pippin pen” applied to your copy!
👉ALL live, brand new trainings with plenty of time for Q&A;
👉 At least one “Warehouse Hours” for group and private coaching;
👉 templates;
👉 DAILY inspiration delivered first thing in the morning;
👉 WEEKLY business challenges…
and
so
much
more.

Message me for details.