I went through several years of New Year’s content that I’d written… predictions… always with the title, “# Things that will STILL be True in {insert new year}.” I’d share them all here, but really….
Year to year,
they’re nearly always the same. =)
And my “Predictions” always came true.
I was always right.
lol..
Because…
The recipe for success
REALLY
does not change.
So, in the first official “business day” of 2020,
I want to take a slightly different approach,
one that will admittedly offend SOME in its crassness,
because these five truths
are those that
IN AN EFFORT NOT TO BE OUTRAGEOUSLY OFFENSIVE,
(Yes, I DO make SOME effort here.)
I’ve not given ENOUGH “due.”
So, here goes:
5 TRUTHS
that you need to embrace
for ultimate success
in 2020 and beyond.
TRUTH #1: THE SIZE OF YOUR RESOLUTIONS WILL NOT DETERMINE YOUR RESULTS. THE DEPTH (AND STRENGTH) OF YOUR RESOLVE WILL.
We are in the season of resolutions,
and even those who demonize success
jump on the New Year’s Resolution bandwagon…
which is ironic and not what I’m here to talk about today.
YOUR resolve
towards your goals
will be MADE EVIDENT
by your results.
This is how that same woman who “just couldn’t lose weight to save her life” drops 35 pounds when her husband leaves the marriage. It wasn’t her metabolism, family history or will power that got turbo-charged. It was her RESOLVE.
Resolve is defined as a FIRM
or UNWAVERING determination.
So, how DETERMINED are you
with regards to your business goals in 2020? How UNWAVERING is your effort & focus?
We’ll see.
We’ll see how committed you are,
How determined,
how UNRELENTING…
by how easily you are deterred,
redirected,
or delayed.
The size of your resolutions will not determine your results.
The depth of Your RESOLVE.. determines your results.
Woman, no one is coming.
It’s up to you.
So, go all in.
TRUTH #2: IT’S EASIER TO SELL AN ATTITUDE THAN A PRODUCT OR SERVICE.
I don’t care if you sell houses, tax services, legal services, books, consulting or make up… this truth is, well… true.
Remember when people would ask “What sort of man reads Playboy?” Hugh Hefner did NOT leave that (often un-asked) question unanswered. It was on the tip of everyone’s tongue and so he built an attitude, a culture around Playboy. In other words, he had an ANSWER regarding the ATTITUDE of what he sold. (He CREATED “attitude” into a brand, into far more than a magazine.)
Think of some of the foremost “brands” in the world right now. There’s an ATTITUDE associated with them….
Peloton.
Ironman.
BeachBody.
Trump.
Bernie.
Mayor Pete.
Apple.
Beats.
Chanel.
For any of these BRANDS
whether you LOVE them or HATE them,
there’s a brand-created RHETORIC around the answer to the question, “What kind of person votes / buys / uses / joins ____________________. ”
The most PROFITABLE thing I did in 2018 was create a “content journey” which essentially answered the question, “What kind of woman joins Women Who WOW?” You can follow that journey here: https://www.bmichellepippin.com/a-curated-content-journey-to-decide-if-women-who-wow-is-for-you/
How do YOU answer the question, “What kind of person buys from / joins / relies on YOUR company?” In 2020, it will be (even more and increasingly) critical to infuse your company brand with personality and attitude.
TRUTH #3: SETTLING — IN ANY WAY — IS ALWAYS A FALSE SENSE OF SUCCESS.
I know many women who will settle for a business that provides them a lot of likes and digital applause… but no (or little) income. Call me jealous, I guess… I’ve just never had that luxury. All the attagirls in the world weren’t going to pay the bills, so I pursued the cha-chings as well.
These women who are doing all the things,
but settling for no or low income…
are often heard lamenting the existence of other women entrepreneurs,
those like me,
those CRASS enough to sell…
those “focused on the money.”
They are often heard “humbly” cheering their own noble approach: “Oh, I’m not like HER… I’m not really about the money…”
But here’s the thing.
Maybe her bills ARE paid by some benevolent man or stranger or parent…
Maybe she’ll NEVER need a pretty red cent for as long as she lives,
but the IMPACT and INFLUENCE she wants…
that comes as a threesome:
Impact and Influence will NOT raise without also bringing in an income. And your income will NOT rise without also building your own income and influence.
Don’t fool yourself:
These things RISE together,
and are intricately linked.
So, settling for a business absent income…
Is only ever a false sense of success.
THIS is why the news carefully watches how much MONEY political candidates can raise. Because INFLUENCE and IMPACT is tied to something far more measurable: INCOME.
Consider how much good Mother Theresa could have done absent the INCREDIBLE amount of money that flowed to and through her. Would her impact and influence have been even CLOSE to the same? No.
So, don’t cheat yourself.
Focus on raising ALL three:
Impact, Influence AND income.
There’s no need
and no reason
to settle.
TRUTH #4: THEIR SUCCESS IS INSTRUCTIONAL…. and INSPIRATIONAL, so DO NOT DISMISS IT.
I don’t care who “they” are.
I don’t care if you like their politics or their gender.
It doesn’t matter if they are in your industry OR your geographical area.
Success leaves clues,
so “their” success isn’t JUST instructional,
as in…
Look at how they think,
what they do,
how they do it,
with what consistency, etc…
But also…
“their” success
SHOULD be inspirational.
There are really only two ways to look at (someone else’s) success:
— You can dismiss it as evil and corrupt and exalt your own LACK of success as evidence that you are NOT evil and corrupt. OR
— You can use it as EVIDENCE that THAT level of success is POSSIBLE.
I am a firm believer in the mantra, “If anyone can, then I can.” If HE can or SHE can, then you can. If it’s possible for THEM, then it’s possible for you. #ofcourse… because NO human is truly super-human.
So what success are you tempted to dismiss… as lucky, evil, corrupt? And what could you LEARN from it instead?
TRUTH #5: DECISION FREES UP YOUR EMOTIONAL AND MENTAL CAPACITY.
You know that feeling of overwhelm and inner chaos that is sometimes associated with being an entrepreneur? It’s (largely) optional.
DECISION is critical to success,
not only because it locks in intention and guards against distraction… but also because it’s MAGIC when it comes to eliminating overwhelm and anxiety.
Think about it,
MOST overwhelm and anxiety
comes when you haven’t FULLY decided how you will respond. Once you lock in your DECISION,
the emotional and mental burden of
“what about this?” and “what about that?”
is nearly INSTANTLY relieved.
So, as you head into this new, amazing year….
embrace THESE truths and be fully empowered by them,
because EACH put you squarely in the driver’s seat
of your own 2020 story.
P.S. 2020 would be a GREAT time to join a tribe of seriously driven women entrepreneurs. Message me for details.
