6 Reasons You Didn’t Reach Your Business Income Goal in 2022.
One of the primary cash-producing benefits of joining Women Who WOW is the near CONSTANT reminders to
1) bring MORE of YOU to market and
2) to FULLY own (and monetize) who you ARE in your industry.
So, when we have people leave the tribe, it’s always sad to me to see them falling back into the “me too,” “same old, same old” internet-market-y VANILLA strategies. Sadder still… to see them pimping someone else’s name, links, etc… when they SHOULD still be standing TALL, on their own.
I don’t shy away from reaching out personally and directly to invite them back into the fold. Money ALWAYS increases when they do.
After a VERY WONKY year in business and life, I’ve put together the TOP SIX reasons that are very likely behind your business failing to produce AS IT SHOULD, if of course… it didn’t perform (monetarily) as it should. As you go through the list, honestly assess where you may have fallen into these habits that will inevitably cost you sales, profit and perhaps even influence within your industry.
You’re doing the “big guys” look alike version of marketing.
Look, if you have the budget of Nike, feel free to waste it on “brand-based” marketing. But if you don’t, your marketing (in every format and on every platform) should be based on DIRECT RESPONSE marketing principles.
This means — simply — that you create your marketing asset (be it a blog post, podcast or video, ad, whatever) with a specific ACTION in mind that you want the prospect to take. This doesn’t always mean a “click here to buy” message. It could also direct them to share a post, message you privately, join a group or opt in to your email list. The difference is this: you create marketing assets with a SPECIFIC action in mind.
If you have been “just posting,” consider this for a minute: Your ideal clients and patients actually WANT you to guide them to what’s next. Don’t inspire or educate them and leave them hanging. Don’t post just to post. That’s a waste of YOUR time AND theirs. What DIRECT response should they take after reading / watching?
You’ve Been Seduced Into Pursuing and Measuring the Wrong (or totally fake) Goals.
If you are in ministry, this post probably isn’t for you. Because this is about business, and the way business keeps score is PROFIT.
So, if your PROFIT took a hit this year, perhaps you had your eye on something else. Maybe you were pursuing impressions… or views… or some other middle-school-ish popularity measure. Most of these metrics are not even real. (I once had 67 people on a facebook LIVE that literally was posted in a small group with a total of 9 people in it.) A LOT of these numbers are made up.
If your income wasn’t “up to par” this year, where was your focus? Did you focus on income? Measure it? Did you identify the exact process goals that would increase your income, and measure how consistently you hit THOSE targets?
Or were you focused on some other “obscure” goal, like “engagement?” lol…
Bottom line: I can hit any target I can see, but if I allow my vision to be clouded by these non-specific, non-income goals … my aim will be (way) off.
You Chose an Expensive Fuel for Your Marketing Engine.
Recently I saw a famous entrepreneur have a nervous breakdown live right here on Facebook. While many CHEERED HER ON (in the name of some twisted view of “being authentic”) and demonized others who suggested she may actually–ahem — seek help… most people focused on one little factoid that she mentioned…
She was $100K in debt.
That IS a lot of money, but in the internet marketing world… woman, it’s a COMMON thing. MOST people teaching business “success” are WAY more in debt than that. There’s a rumor being spread out there by a VERY famous a VERY respected business mentor that goes a little something like this:
“She who can spend the MOST MONEY to get the customer wins.”
The thing is, this business mentor never spends his OWN money marketing. lol.. And the other more important thing is, if you DEPEND on expensive fuel, and you hit a marketing or sales snag, your ENGINE GOES DOWN.
I much prefer
and teach my tribe
to build their marketing / sales engine
around an ABUNDANT fuel source,
something you ALWAYS have access to.
For ME, this is my writing… my content.
But you can deliberately build your business to run WELL on ANY fuel source you choose. You simply have to DESIGN the business according to the fuel source.
You removed the ONLY thing they can’t get elsewhere.
It can be considered twisted (maybe even sadistic?) how marketing “experts” are selling templates and emails to “copy” TEACHING people how to show up
like every
one
else.
I mean, isn’t the goal of marketing to stand out? So, why would you PAY to learn how to market like everyone else?
Weird. What they can not get ANYWHERE else is YOU… your magic. Your twisted little view of whatever it is you do, your unique perspective, your outrageous analogies. So, put YOU on full display. Make YOUR magic central to all you offer. In this way, woman… you show up in a category all your own.
You Added and Added and Added, but never Subtracted.
With all of the options out there, the constant social media changes, and new gurus popping up everywhere with their own list of HOT opportunities, it’s easy to keep adding marketing strategies to your proverbial plate.
This is a recipe for overwhelm and burn out.
MEASUREMENT is a core Women Who WOW principle. We do, we measure, we course correct. In this way, we do MORE of what works and less of what doesn’t. (THIS is a recipe for time and money freedom.)
You Simply Took Your Foot off the Gas.
Maybe you got distracted, discouraged or delayed? But business is a DAILY creation. EVERY SUCCESSFUL person you know is human, with human concerns and human tendencies. We ALL have to create success in the MIDST of real life.
So, you’ve got to learn how to keep showing up, not because (or only when) you feel like it, but because YOU are RESPONSIBLE to the goals you set for yourself, because you are a professional, a bad ass, a do-er, a leader.
If you are DEAD SET on 2023 being a breakthrough year for you, a BANNER year, Women Who WOW is the container for you. Our members are pursuing 6- 7- and 8-figure successes in 2023. And we WILL succeed. Each, our own way.
Message me about joining us. (Or rejoining. Now is a great time.)
