Whether you are a newbie in this entrepreneurial space, or you’ve been here a LONG time, chances are you feel a BIT — at times — like you’re spinning your wheels. You’re working TOO HARD for the money you make AND you know DEEP DOWN that :
1) You’re born for WAY more than THIS;
2) It SHOULD and COULD be easier; and
3) Getting from where you are RIGHT NOW to where you KNOW you could be in your business will require something MORE akin to multiplication (rather than addition.)
Because let’s face it… you simply can’t work 10x more hours, or 10X harder in order to 10X your revenue or reach.
So, I want to share with you my 7 KEY **CRITICAL** multipliers (below) that I have used to create CRAZY success, on my OWN terms as a TOTAL “nobody” even while (especially while) IGNORING all of the internet marketing rules, which are largely B.S.
Before I go into that I want to share HOW I discovered — and PROVED — these specific “multipliers.” You see, I began my own business journey with a $50 investment. I had a baby with NO child care. $213 in savings and NO credit card. This was over 2 decades ago, so social media wasn’t a thing, websites were WAY expensive and I couldn’t even afford to pay the $19 to attend a NAWBO meeting, so I could “network.”
I learned how to manufacture (this is huge… I CREATED opportunities) AND make the MOST of every single would-be, could-be opportunity I could muster up. I tested and proved ideas that could FULLY leverage those 20-minute work sessions I could SNEAK IN in between naps and nursing. I learned WHAT WORKED (to bring in paying clients) and what was fluffy, B.S. that MAY build my ego, but would NEVER bring me the income that I needed and wanted.
In the earliest days of my business,
and in ALL the days since,
I had one objective:
maximum income
for minimum time.
Because I had NO desire
and even less willingness
to sacrifice my life,
my time with my growing family and my husband
on the altar of “success.”
I simply would not — and could not– do it.
So, I learned all the hacks,
all the shortcuts,
AND all of the multipliers…
things that would give my content MORE MILEAGE,
things that would multiply the RESULTS of my marketing,
things that would exponentially grow my REACH so I didn’t always feel like I was selling to the same crowd.
And BELOW are the 7 dependable “multipliers” I have relied upon. Quick note: I am doing a 7 week INTENSIVE on these exact hacks… which you can STILL join me for, including 1:1 time with me and LOTS more. Find out more or register here: https://www.bmichellepippin.com/multiply/
MULTIPLIER #1: STRIPPING BACK
Want to feel FREE and empowered? Want to make MORE money doing less??? Strip away the ties that bind, the stories that keep you stuck, the tasks that have proven fruitless, the habits that hinder your growth, all of it … and go into the ring LEAN and ready to go ALL in on what’s left after the FLUFF is stripped away.
MULTIPLIER #2: FULL Responsibility
Want to FINALLY reach those goals you set for yourself each January… but start “ignoring” by July??? Try this: Take full responsibility for your actual goals. Identify what “exponential increase” looks like in your businesses and measure against it. Identify ANY and EVERY way you may be shirking responsibility in your business so far and step into the FULLNESS of your vision. FULL responsibility is RADICAL, and produces radical results.
MULTIPLIER #3: Create a Solid Structure
For existing, new and established businesses alike, the desire (or need?) for exponential increase in income DEMANDS a new look at the STRUCTURE of your business. What are you selling? At what price point? To WHOM? How are you getting in front of the right people? What marketing ASSETS do you have and which do you need to create? What is the SIMPLEST way for you to get what you want? Because after 20+ years in business for myself, here is one truth that will NEVER change:
What is simple,
gets done.
bonus truth, applicable to this multiplier: What is CLEAR and CONCISE… brings the cash. 😊
MULTIPLIER #4: Magnetic Messaging
LEARN what to SAY in a noisy world with millions of other “messengers” trying to sell something online or off? Learn how to say it in a way that isn’t ignored? (HINT: Always assume no one is going to read or hear or see your stuff… and start from THAT perspective. In the age of social media overwhelm, this changes everything.) Let the message inside of you OUT in a way that DRAWS the right people to you… with credit card in hand.
Learn to MASTER the fine art of content marketing.
MULTIPLIER #5: Learn EMPOWERED Selling
There’s a huge difference between EmPOWERED
DAILY
selling
and
needy, annoying selling.
Fine-tune your selling muscle and you will make more money with way less hassle, way less “checking in on proposals,” WAY less instances of being “ghosted.” This requires you to go all in on YOUR identity in the marketplace, your “DIFFERENTIATING FACTOR” (i.e. why they should buy from you over any other option they have available to them) and WHAT they stand to gain by saying yes.
Needy is creepy. It REPELS sales.
Learn to sell with POWER.
MULTIPLIER #6: Choose Greater
Back to a bit of mindset here… we’re talking about normal, natural up-leveling in ALL the ways…
The key to more income, greater impact and increasing influence in ANY arena is to NATURALLY and effortlessly choose GREATER in every area of life that is important to you. Period.
MULTIPLIER #7: Multiplied Expansion
Learn EXACTLY how to pour fuel on your business WHENEVER you’d like to speed results! Multipliers I use in THIS category include the following, which ALWAYS work when you know how to leverage them:
— media attention,
— other people’s stages, pages (and lists) as well as affiliate relationships (if you choose that route) and every other little HACK that can MEASURABLY expand a fully leveraged business for MORE income without MORE work.
Begin to SEEK ways to get MULTIPLE USES and MULTIPLIED reach for all of your core business actions.
If you want to do ALL of this work with me,
if you want to pare your business down to ONLY that which works (well!)
Join me for 6 weeks in MULTIPLY! Grab your spot here: https://www.bmichellepippin.com/multiply/
