**note: Throughout this article, I will mention “solutions” that YOU may love, or sell. I want to go on the record and say that ALL of them have their place. ALL of them can be useful…. IN THEIR PROPER place. So, please don’t throw THIS baby out with the bathwater.**
Of course I sometimes hear that my stuff didn’t work for someone or isn’t working for someone. MOST often in secret, as if they’ll somehow disappoint me if they don’t have consistent wins.
(I AM disappointed, but not in THEM. I’m ALWAYS on hand, ALWAYS in my member’s corners. And there is ALWAYS something we can do to turn things around. This post will detail the VERY SPECIFIC ways, the SMALL “little” things that keep people — even WOW members — from reaching that $100K, $150K mark.)
I ALSO hear from my members who are making $150K a month, quietly, under the radar, in simple at home business. Or the one who quietly just “mentioned” that due to my help, she quit her job, built a thriving business and bought her dream farm… using WOW principles and only working part time. (She’s single, too. No “man money.”) I hear from the ones for whom it finally clicks, and the money flow is turned on (and in the right direction.) I hear from the part time coach who makes $65k a month… and is considering letting her website go. (I told her to keep it.)
Sometimes I wish I was a more exciting person, maybe then I’d have bright shiny object after bright shiny object to whip out when people are struggling.
Oh, THAT didn’t work? try this. Still nothing? No sweat, THIS is brand new. Try that.
But the thing is,
BORING as it might be,
business success
which OF COURSE means MONETARY success
(profit, not just sales)
is predictable and replicable.
and it IS based on CORE principles that do not change.
So I want to share why “my stuff” might not work for you and also invite you into one of my MOST successful programs for free. No strings attached.
And even if you’re not a member of WOW, so you don’t “know” my stuff, it’s possible YOU are not making the money you want — AND DESERVE — in business. If so, keep reading.
You can go and chant an affirmative mantra somewhere
or work with a therapist to clear old traumas
or heal this chakra or that chakra…
(again, they all have their place)
BUT
as a woman who has BEEN actually broke,
as a woman who has NO back up money
not even a $250 limit credit card when I began my business
I can say with authority:
If you do NOT lock in,
practice,
rely on,
master
AND MAKE PART OF YOUR EVERY DAY
the principles of business…
you will never FULLY have monetize your business.
So, when people say “my stuff”
doesn’t work for them,
I look for ways they may have tried to “cheat” the rules.
(full disclosure: It’s NOT my stuff any more than gravity is my stuff. I know the RULES of selling, marketing, promotion AND positioning… and I follow them.)
Here are some “little” cheats that cost business owners BIG money.
💥 They THINK about consistency. And they ARE consistent… for a while. 😊 So, they go on again and off again…. and wonder why DEPTH isn’t building.
?? What if you treated a relationship like that? On again, off again… hot and heavy and then cold and dark? Yeah… the same result happens in your business.
Consistency
OVER TIME,
matters.
Sometimes it’s a matter of keep going. But not always.
💥 They are PSUEDO-connecting with their market. I have LONG said, “She who knows her market most intimately WINS.” I stand by that to this day. But connection takes YOU actually showing up and SOMEHOW engaging with your market.
Here is just ONE LITTLE way you can take GREAT effort, and still “cheat” on the connection bit of creating cash:
Prescheduled, software-generated conversations. I’m talking about all of it, the immediate message responses, the “pretend I’m live” webinars, anything where it LOOKS like an effort to connect, but
YOU
ARE
NOT
THERE.
(Again, no hate mail. I’m not saying these things don’t have their place, I’m saying that if you want more money… you have to be willing to CONNECT, vs. “simulate” connection.)
Again…
?? Prescheduled sex is sometimes a necessity (moms of young kids anyone??) and that is totally fine. It works. BUT what if I pre-scheduled it and then instead of showing up, I just handed my Mister some battery-operated male masturbatory aid?
Sure… copulation may happen… lol
but not connection.
💥 You are ALMOST Authentic. lol…
Examples: 1) you have an incredible idea for an email or for a post… but — of course — you turn to Chat GPT to actually write it.
or
2) You are struggling with something but you always look polished and happy and SUPER excited when you show up. (It’s OKAY… actually REQUIRED to be human. NO ONE is giddy all the time.)
or — brace yourself for this one —
3) You are selling a product
promising a result
that you do NOT know how to create.
Like maybe you’re selling some coaching container for success in a certain area, but your own life / business / marriage / whatever is a MESS in that area. You are a woman of integrity… your integrity WILL get in the way of you effectively selling something you KNOW you shouldn’t sell.
💥 You are doing damn near anything you can to avoid sales conversations. 😊
Look I get it.
I KNOW that famous person said that your funnel would be ALL you need.
It’s just not true.
NOTE: Funnels, AI, bots, a dedicated social media person… ALL of these are tools to create LEVERAGE. They are NOT to be relied on if you are just starting out or trying to push past that $100K mark.
If you want more money,
spend more time actually selling to people.
This can be done via email (as is my preference) or via social message… but it should be done 1:1 until you are no longer hurting for money. INVITATIONAL MARKETING is STILL a badass skill. People LOVE to be invited to join you. There is nothing wrong with putting an offer in front of someone and saying, “I just opened the doors on this and here’s why I think you should join.”
BUT don’t bother doing this if you aren’t willing to literally spend a bit of time getting to know them so you and ACCURATELY point them in the right direction.
Intimacy, connection = cash.
Distance = a DISMISSED offer.
Speaking of distance…
💥 You may be making things too complicated, creating unnecessary distance between you and your own income / sales. When someone is NOT making money, I take them through THIS process:
WHAT MUST HAPPEN for you to get paid?
Here’s a common answer, once I pull it out of them….but stay with me while I show you the MANY steps of using LIVE trainings to sell your stuff.
(Again, note: I actually USE live trainings. BUT if you are under $100k, $150K in your business, this should be a SUPPORT strategy… supporting your invitational marketing / sales conversations.. NOT as a stand alone strategy.)
1) HOPEFULLY your target market will see that you are doing a live training.
2) HOPEFULLY, they’ll remember to show up and have the time to watch the entire training.
3) HOPEFULLY, they’ll pay attention and stay until your pitch.
4) HOPEFULLY, they’ll be at home with credit card in hand and excited to click that link and buy.
I’m being a bit facetious of course, but a LOT can go wrong here. They don’t know you’re going live, or they get busy and forget. Or they catch you (YAY!) but they’re doing something else and so they MEAN to come back and watch the replay…. but in the frantic madness of social media, they forget. They could listen haphazardly and not get to your pitch. Or they could be listening while in the car, but not be able to buy while driving.
IMPORTANT NOTE: You can literally spend tens of thousands of dollars to hire a separate coach for every part of this process… one to help you be seen, one to capture email addresses so you can remind them that you’re going live, another to script your training so you can keep people on and engaged, another to build your offer and then another to create a “slide deck” for your offer…
But my point is this…
I like to LIMIT anything I have to HOPE for,
anything I can’t control.
A SIMPLE sales process is this:
1) Create offer you love and are excited about.
2) Make list of 50 people who ABSOLUTELY should join you for said offer.
3) Send 50 SEPARATE emails to these people with a personal note about why you thought of them and INVITE them to either BUY NOW and / or hit reply to ask you questions.
ALL OF THIS is up to you. No hoping. No guess work. No algorithms.
You can supercharge it, of course,
with scheduled emails,
live trainings or webinars,
social media posts… the works…
but the ACTUAL selling actions
have already been taken by you.
Guys, I STILL do this with every launch. THIS is good business.
HACK: Reduce your dependence on ANYTHING you do not directly control.
💥 You may have too big of a nut to crack, meaning your overhead is too big. This often leads to two things:
1) You might push yourself to sell big packages because you need big, fast money…
or
2) You might have a desperation energy that repels money.
HACK: Wealth is created when you generate more income than you need. BOTH ends of that equation are pliable. You can generate more and you can need less.
Soooo… I’m inviting you to join me for a 3-day Masterclass on generating a FAST $10K. It’s call Project $10K and, to be honest, I’m doing it live. You can “HOPE” to catch me later.
BUT if you wanted to give me your email address…
you’ll not ONLY get the masterclass,
but also:
— The Women Who WOW Way manual; along with 7 of our top templates on money making;
— Five servings of “Entrepreneurial Espresso” to power you through our masterclass week.
If you want in… Message me or comment below and I’ll shoot you the link.
**Pic of my treasure and me.
