(i.e. the old paths seemed to have dried up!)
Have you fallen into circles or conversations where everyone is talking about how HARD selling is right now? Are you soothing your own ego with stories about how you’re not alone and “everyone” is struggling right now?
If so, please keep reading.
Maybe you’re bored with your business
or broke…
Maybe you’re lacking inspiration… OR income…
or maybe alllllll of the above apply.
If you are experiencing any of the above, again, please keep reading.
ULTIMATELY I want to invite you into what I KNOW will be the most transformational group coaching program I offer all year. (Originally designed for ONLY ten high achievers… but it is SOOOO good, I’m creating an affordable “general admission” ticket for anyone who needs it! Message me for details.)
BUT WHETHER YOU SIGN UP FOR THAT OR NOT, I want you to do this:
To stop the spin,
to end the cash hemorrhage,
to stop the slow death rattle of a business you may have lost confidence in….
ADMIT THAT WHAT YOU’RE DOING NOW IS NOT WORKING.
In past articles, I think I skipped this step, thinking it too obvious, but CLEARLY not.
ADMIT IT’S NOT WORKING FOR YOU.
Because maybe then you won’t be tempted to double down on it. lol… LEAVE what is not working in your own personal business graveyard. It is NOT working for you. Bury it and move on. THIS is a phenomenal first step because it will save you time and money…
Look, what I teach is NOT about doing MORE…
layering a bunch of stuff ON TOP OF:
your perfectly polished (way too professional… EASE UP, kid!) funnel,
Your obviously rehearsed and pre-recorded webinar,
your super snazzy social media formula.
It’s about REDUCING DEPENDENCE on all of that.
Reducing dependence on ANYTHING really…
I HATE dependence.
I STRUGGLE with bowing down….
paying homage to the next big thing.
It is not in me to bow.
What I TEACH is simple.
It’s about:
PACKAGING so that you are selling what people WANT and feel they NEED to buy;
CLOUT so that people PREFER to buy from you… they PREFER your voice; (This does NOT “just happen.” It’s a systematic build.)
CLARITY so that you know WHO you are talking to, WHY they love and prefer you and HOW your business is SUPPOSED to work.
(btw, clarity is key. This could probably be the whole thing. I should have led with it. I don’t know how or why people would go on with their business without KNOWING how they HOPE it will work.)
Journal Prompt: Ideally, my clients meet me ______(where? what are they doing? who are they listening to? what are they experiencing?__________________. Ideally, they are asking _____(about what? what questions do they have) ____________________. Ideally, they FIRST buy _______(what is your first offer, your low commitment offer)_____________________.
Anyway… Finally…
What I teach is about CASH, so your business does what it was DESIGNED and BIRTHED to do. Cash… on demand. Cash on repeat.
When you get these things DIALED IN…
PACKAGING. CLOUT. CLARITY. CASH.
— and you create a RHYTHM that includes conversations with your market —
your business can’t HELP but succeed.
DO NOT listen to people who are selling “sacred numbers” or “vagina monologues” or even fixes for childhood trauma, etc…. SUCCESS demands all that I listed above. PERIOD.
YES, do the inner work. The spiritual work.
But do it for YOU.
Your business has other needs.
Feed it CORRECTLY and it WILL grow.
And YES… do the funnels. (I do.)
But if you are doing them now…
WITH a LUKEWARM AUDIENCE
the same audience you’re CONVINCED “aren’t buying,”
you’re wasting
your
time.
Funnels are a LEVERAGE move.
Get the flow going again.
Inspiration. Clarity. Income.
And THEN tweak those funnels.
THIS makes sense.
It makes BUSINESS sense.
Don’t ignore it.
DOES YOUR BUSINESS NEED A BREAKTHROUGH? A GLOW UP? OR MAYBE IT JUST NEEDS NEW PATHS FOR PROFIT?
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