I remember an inappropriate joke I heard when I was a teenager. I won’t share it now, but it was about size… and every other line was, “______ inches? How DO you measure?” In case you heard it, the punch line was, “from the floor, baby, from the floor.” **wink**
I’ll move on.
How DO you measure? is a question I want to — but usually don’t — ask business owners ALL the FRIGGIN TIME. In honor of hump day, I want to share some of these (would be hilarious if they weren’t completely un-altered and true) measurement mistakes made by business owners.
Them: I’d like to join your next #womenwhowow mastermind.
Me: Great. What do you do? Tell me more about your business.
Them: I’m a business success coach, like you.
Me: Even better. I work with VERY few private clients any more and so I’d welcome another coach to refer people to. What are you BEST at?
Them: All aspects of creating a thriving business. Do you have any meetings in the evenings? I just took a full time job to make ends meet, so I couldn’t take off during the day.
Me, in my head: You’re a coach who teaches others how to create THRIVING SUCCESSFUL businesses and you just took a full time job? How DO you measure?
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Me: I’m so glad to hear how WELL you’re doing! Congratulations! How are you currently getting new patients?
Them: I rely completely on the Law of Attraction.
Me: Okay. I prefer the law of Creation, but I’m glad you’ve found something that worked for you. How many new patients have you seen since you re-opened?
Them: None yet.
Me, in my head: No new patients, yet business is going gangbusters… How DO you measure?
****
Me: How’re things going for you?
Them: OMG, amazeballs! You wouldn’t believe how things have fallen in place for me. I’m finally the success I was only pretending to be.
Me: Praise God! I’m so glad to hear it! In fact, my “Profitable Speakers” members would love to hear from you. Would you be willing to share how you’re getting so many paid speaking gigs?
Them: Oh, I haven’t had any paid gigs yet.
Me: Oh, well what are you selling? What’s going so amazeballs well?
Them: I’m still only selling my speaking, but….
Me, in my head: Year 3. Still not one dollar earned. MANY dollars spent. Amazeballs? How DO you measure?