Alyson Lex (www.RockYourMarketing.com) named her company perfectly.  She’s a TOTAL rock star.  While she’s relatively new to WOW, she came into one of our most intimate events of the year (our working PJ party) and it was as if she’d been with us from the beginning. She’s strong, honest, whip smart, confident and generous.  Alyson  works with coaches, consultants, speakers, authors, podcasters, bloggers, experts  and info-marketers to create programs and products that SELL… copy and funnels that CONVERT… and kick-ass strategy to bring it all together into one Info-Empire.

She does this through done-for-you programs like her BookToSeminar package (developed to turn your book into a product or program), copywriting for product launches and websites, and strategy sessions for when you just need a new idea.

Why WOW Loves Alyson:

Alyson’s experience as the Marketing Manager of Glazer-Kennedy Insider’s Circle means she had direct access to Bill Glazer and Dan Kennedy, arguably two of the highest-paid info-product creators and copywriters in the industry.  (And two of my personal heroes.)  Alyson discovered first-hand what it takes to create an info-empire and can take that insider knowledge and apply it to your business.

In addition, Alyson’s “sweet spot” is discovering YOUR best product and program that you already know how to deliver… in nothing more than a simple conversation, mastermind, or brainstorming session.  Alyson’s unique ability to map out your entire empire from the top down is only matched by her ability to take you step-by-step through building it.

Why Alyson Loves WOW:

I was friends with Michelle for a really long time on Facebook before I got involved with WOW – and I suppose you could say it was her no BS attitude toward business that made me want to know her more. After attending one of WOW’s kick-ASS pajama parties, I decided that I wanted more of this super smart, driven group of women. The diverse personalities that come together mean that you really get a great sampling of feedback, not to mention the smarts that Michelle brings to the table too.

Why Alyson is a Self-Bosser:

In a previous life, Alyson was an education major who became disillusioned with the idea of spending her entire life in a career she hated, even though she envisioned herself changing the lives of multiple people.  Through luck or circumstance or divine intervention, Alyson ended up at a company (GKIC) that fostered the entrepreneurial spirit and built in Alyson the confidence that she had the brain and guts and build for business.

Eventually, Alyson realized that the things she wanted out of life did not align with working for someone else.  She realized that she wanted the time freedom to care for her family, volunteer, and travel.  And while she’s no stranger to hard work or long hours, she found she truly wanted to build her work around her life – not the other way around.

Words of Wisdom for Other WOW Members:

There will always be excuses to hold yourself back.  You’re not ready. You need to have X, Y, Z completed.  You don’t have the time. The money isn’t right. You’re not “feeling” it.  The real success stories happen when people ignore the fear that’s building in the pit of their stomach and do it anyway.  Take your excuse and throw it away and take a step forward right now.   Smart words.  From a smart woman!