Number One Business Asset… and # 1 TRAP

“If you hang around 9 dead-broke people, you are certain to be the 10th”- Zig Ziglar

Today a new client spoke with me about a speaking engagement she just secured… a VERY exciting gig… and she will be speaking about the POWER of a Mastermind. Indeed, the power of a group… the power of association… the power of collective creation…are all harnessed in a truly effective MasterMind to create one of the most under-used, but wildly effective environments for growing success. But, be careful!!

Because, if not run, managed and grown wisely – a MasterMind can become a master nightmare. Be very careful who you choose to have in your group. Make sure you choose people who are of like-mind and people who are really UP TO something.

Again, it goes back to being extremely selective WHO you learn from. Just recently, Tory Johnson (of Good Morning America and founder of Women For Hire) and I launched FIVE tele-seminar series for various (very niched) groups of small business owners. For more information, you can check it out here: www.toryjohnson.com/coach.html For only $195 you have the opportunity to learn from us directly… ask questions.. have us critique your site, your online presence, your self-published book or even your idea for a book.

Tory is one of only 3% of woman business owners who consistently break the $one million$ dollar mark in business revenue and I am on my way. Worth learning from? You betcha! YET, some people just don’t get it.

I saw a thread on a very popular website about the seminar series I am telling you about now. There was a lady who “couldn’t grasp” spending a WHOPPING $195 to learn from Tory.  After all… she isn’t IN their industry. What could THEY possibly learn from HER? This ill informed lady is suffering from the number one POOREST EXCUSE for not implementing proven success tips in your business.

First, she’s right. Tory (nor I) are in her industry. YET, we know that selling is selling is selling. Next, BOTH Tory and I are customers of MANY in her industry.. we both buy from  people selling on the very website containing this thread…so we know WHY we buy and how they can re-create our WHY into their ongoing marketing and sales strategy. (And we’ll be showing them HOW.)

But, this lady’s “fatal business flaw”? She is falling into the “my business is different trap”. YOUR BUSINESS ISN’T DIFFERENT!! (**One notable exception below**)  No matter what you sell, you must become a master marketer of that “thing” or service. Period. 

 So, learn from whoever can give you a hand up … into higher levels of success and profitability. Don’t stay locked into your own industry guru’s…. explore new frontiers and see what you can borrow, bring back, and implement successfully.

**Exception: If you are a coach…you can not afford to network and market the way others do.  These activities will often be counter-productive for you.  Instead, email me at michelle@womenwhowow.com for my Proper Care and Feeding of a Coaching Practice report.  It’s free and will be available for you on Friday, January 29th.**