#duh, right?
Maybe not.
Apparently not….
Because I see people make commitments like, “I’m going to blog for a year.” Or “I’m going to go live every weekday.”
So far, so good.
But there’s more to it than that.
Making a commitment to — gasp — show up for and actually talk to the people you mean to serve is an AMAZING first step.
Most don’t do it.
But for those who do.. (maybe you?)
you may eventually become disillusioned with the whole process.
Why is your income NOT skyrocketing?
Why isn’t it “WORKING?”
You’ve been sooo….
consistent.
You checked that “daily content” box off every morning.
But… PROFITABLE content marketing is NOT about checking a box. It’s not as simple as:
Did you show up and write some content, film a live, or record a podcast?
Yes? Gold star for Michelle!
Content market is NOT about checking a box.
Content marketing — that grows a following, builds demand and fattens your bank account– is MORE about something being UNLEASHED.
It’s not unlike sex really.
When a former friend would give herself a gold star for BEGRUDGINGLY having sex with her husband,
laying there — but with permission– so that it wasn’t marital rape,
I’d ask the same thing…
WHO IS THAT GOOD FOR???
No one.
Also, awkward.
But this type of “give me credit for showing up”
is FULL of hubris, really.
While you don’t get a TON of points for showing up.
JUST showing up daily DOES give your content marketing SOME gravitas, simply because so few are THAT committed.
But beyond that, you’ve got to SHOW UP with
AUTHORITY,
ALIGNMENT
and
ALLURE.
Authority in that you are THE person they PREFER to hear about X from….
Alignment, in that your content is authentic AND aligned with your desired outcomes…
and
ALLURE, something that people WANT to come in closer to hear.
This is WHY,
the FIRST 20 people who sign up for my Content marketing program: Content 2 Cash: The Habits , Hacks & “How To’s” of Content Marketing will get a BONUS.
The TOP TWENTY bonus is ME…
Showing up EVERY WEEK,
“LOOKING OVER YOUR SHOULDER”
peaking in on your content EVERY week
and giving you personalized & detailed feedback…
not on JUST showing up,
but showing up with authority, alignment and allure. (Grab one of the remaining top TWENTY spots here.)
So, I guess my warning is to STOP just “showing up” as you have been… UNLESS that has been working for you. My ADVICE is to LEARN how to do it right.
Because if it’s NOT working for you now,
there’s NO magic in more of the same.
But there COULD be some magic in your message.
There IS some MONEY in your message.
Take it from me.
Someone who lives content marketing OUT LOUD
day in and day out,
making money with NOTHING
but content as a marketing, branding and selling engine.
Click the link above to RSVP — still time to get our top twenty bonus– or message me with any questions.
Further reading on Content Marketing:
CONTENT 2 CASH: TWO CONTENT STRATEGIES & WHEN TO USE THEM.
How Content Marketing Has Blurred the Lines of my Life & Work
3 WAYS TO ERODE YOUR BRAND’S AUTHORITY
