Call me superficial if you must. Make me out to have “out of whack” priorities if you will. BUT the success and longevity of your business, the degree to which you can continue to make a difference in your industry HINGES on you being able to sell.
Look, EVEN IF you have your bills paid elsewhere (a benevolent husband or ex-husband, a generous trust fund or even a lottery win) you MUST create a professional exchange in the market place if you are to remain in business. If you GIVE IT ALL AWAY in some misguided attempt to be “above selling,” or “not all about selling,” your IMPACT will be limited because you’ve literally not secured BUY IN from your market.
And make no mistake.
They’re paying someone…
maybe not YOU 
but someone. And the person they’re paying, the products they’re buying carry MORE WEIGHT in their minds / lives than what you’re giving away.
Because free is OFTEN dismissed as lacking value.
But, honestly… I think MOST here make NO apologies for selling and for getting paid what we’re worth. If this is you… here are THREE ELEMENTS that will help you become your own SALES WHISPERER.
KNOW WHO YOU’RE SELLING TO.
I have long been quoted as saying, “She who knows her market most intimately, wins.” I have a list of things you NEED TO KNOW about your market AND a two question “quiz” to see if you know your market WELL Enough. Let me know If you want them.
But, before you start SELLING them,
HONOR them, by getting to know them.
It’s common courtesy to know who you’re selling.
Know what makes them tick, what makes them mad, what they really want and what is BEHIND that desire. Also know what they’ve tried before and why it didn’t work.
Selling is simply a conversation.
And conversations are better when each side takes an interest in the other. You should be NATURALLY CURIOUS about the people you hope to serve.
When you TRULY KNOW your market,
you can speak to their hearts,
to their secret desires (and fears)
to their deepest longings,
and their most intimate hopes.
This is helpful whether you’re selling weight loss, life insurance, legal services, medical care, coaching or healthy living products. In other words, it doesn’t matter WHAT you sell. If you don’t know them intimately, you’ll never be their sales whisperer, creating offers that light them up at a price point that makes them say YES right away.
REPROGRAM WHAT YOU BELIEVE ABOUT SELLING.
Many entrepreneurs dread selling. They LOVE when they make a sale — of course — but the idea of NEEDING sales or going into a season of “launching” or filling an event or whatever fills them with dread.
This is because sales often feel heavy, needy, desperate, or even … GREEDY. It feels too vulnerable. It opens us up to rejection and — in some cases — even judgement.
But we get to CHOOSE our beliefs about selling. So, consider swiping and adopting a few of THESE views:
Selling is generous. It offers people an option they wouldn’t have otherwise.
Selling is a worthy HABIT. Many have fallen INTO a belief that if you just did a sales push or launch, you should “stop selling” for a while. But consider that for a minute. Imagine one of YOUR favorite places. Starbucks. The LV Outlet. Your favorite nail spa. Imagine getting excited to pop in to “get your fix” only to find a note on the door,
“We sold a WHOLE BUNCH this past weekend, so we’ve decided to close for the day so we’re not constantly selling to you.”
Now, you’re pissed, right?
You wanted your bag… your coffee… your nails done.
Selling is a GENEROUS HABIT.
But selling is ONLY an invite. No big deal, just a kind, thoughtful gesture. It’s generous and courteous to invite people and to have NO ATTACHMENT to their response. You ever invite someone to a destination wedding when you know that they can’t come? You invite them anyway. WHY? So they KNOW they were invited.
Consider your sales asks an invitation. But not ONLY an invitation into your program or office or product line. ALSO an invite into the PROMISE on the other side of whatever it is that you sell… It’s an INVITE into something they really want and will benefit from.
HAVE (SIMPLE) SYSTEMS & MARKETING ASSETS THAT PREDICTABLY CREATE THE FOLLOWING :
Sales on Demand. You need to have evergreen and proven invite language and packaging that you can UNLEASH when you need an infusion of cash.
Sales on Repeat. You need systems in place that allow repeat payments to come in regularly, so you can BANK on them. Literally.
Sales on Schedule. You need systems, simple funnels, and routines that compel income to come to you on YOUR schedule and on A pre-determined schedule.
ALL of this is being covered in KISS detail in my upcoming bRAND NEW program, The Cash Creation Code.
This program is a PERFECTLY timed wake up call.
To your own Profit Potential.
A 30-day intensive focused on upping your cash creation muscle.
The Cash Creation Code is — YES — about selling. No apologies for that. We’re covering the how, the principles, the positioning, the packaging, and the STREAMLINING of all of it.
But also…
it’s about BECOMING the person who NATURALLY experiences the success you’re aspiring to create. (A new normal.)
It’s about HABITS and ROUTINE.
But also about TOUGHNESS and TENACITY.
It’s about LIVING…
every single DAY into the life and business and body and success you want,
AND deserve, and are SO capable of creating.
30 days of me showing up…
huggable butt kicking
— plus a TON of strategy, templates, how to — around sales.
In addition to all you’ve already read, you’ll receive:
A 5 AM EST wake up call from me for 30 days. These wake up calls will include journal prompts, daily GUIDANCE regarding the DOING of the work. (messaging, marketing, selling, pricing, social media, REAL media, creating HELL YES offers… all of that)

New habits that will have you showing up NOTICEABLY differently than ever before.

30 days of DISCIPLINE and living into the LAW of CREATION. (Creating what YOU want, on YOUR terms, based on what YOU do.)

30 days — also — of the deep work, which is what will help ALL of this feel almost effortless, as you DAILY re-align with who you KNOW you were born to be.

And if you want to VIP it… you can also have 30 days of DAILY access to me via Voxer.
A full month of multi-media coaching, strategy, motivation and DO IT push, focused on building, fine-tuning and shaping your CASH CREATION muscle.
5 separate training Modules beginning with:
August 2nd — THE LINK BETWEEN CLUTTER, CHAOS & CASH. This is a brand new training that is born from me having my BEST YEARS EVER amidst utter chaos.
This will cover the mindset AND the marketing, the content messaging AND the critical moves to make when you decide NOT to participate in an economic recession, pandemic pause or whatever else comes next.
This training is equal parts PRACTICAL action and actionable PHILOSOPHY of creating your OWN economy and succeeding on your own terms.
August 9th — WHAT’S HANDICAPPING YOUR SALES
Roll up your sleeves.
Prepare for practical funnel information,
sales page assessments
mindset makeovers
positioning “misses”
and more.
August 16th — WHY YOU? THE HINGE THAT MAKES ALL SALES FASTER, ALL PRICING EASIER, AND ALL OBJECTIONS, POWERFUL.
August 23rd — THE TACTICAL HOW TO’S OF LAUNCHING & SELLING PLUS EVERGREEN INCOME STREAMS
August 30th — THE 2 COMMA HUSTLE.
What does it really take to build a 2 comma business????
pricing, positioning, showing up, selling, daily habits, all of it.
When you join, you’ll get instant access to the Pre-Work which will walk you through how to set your life up for your best month ever, income-wise. What steps you can take right now to make room for this program, but also to make room for ever increasing money flow.
It’s all kicking off August 2nd.
Pre-work before then.
At a price that will blow you away.
(And free for Women Who WOW members!)
(Frankly, I fought myself on this price, but it’s the price that came through.)
Who IS IN?
What questions do you have?
