In the words of Gretchen Wilson, “I don’t need no designer tags to make my man want me.” #same
I get it if you’re not into Gretchen Wilson. 
But Frank Sinatra echoed the same sentiment when he said, “I’m just a singer.” He was referring to all he DIDN’T do on stage… All the fancy “extras.” He needed a microphone and an audience to work his magic, and that is all.
I was watching a woman entrepreneur somewhat recently detail ALL of the money and fancy extras she was putting into her HOME STUDIO. The TV behind her, on which she can project her powerpoint. The lighting. The set up, the echo-reducing whatever, the audio balancers…
And all of this is fine, right?
I mean, I have a DIVA light in my office. I turn it on when I live stream and when I am doing zoom trainings. I like to look as good as I can on camera. #vain
And I DO make every reasonable effort to be sure my sound isn’t muffled and that my background is clean both visually and audibly. I NOT against making an effort, or letting them see me hustle!
BUT… Here is what I KNOW:
My podcast sounds AMAZING and I recorded it with a Blue Yeti microphone on my mac’s “voice memo” app.
My videos are great and I use my OLD iPhone to record them all. No filters. No extra mic. No “studio” save my desk and the wall that is always behind me.
No one is ever going to hire me because I am the highest tech option. (But MANY join my digital programs and my core membership because I am KNOWN for being the LOWEST tech option.)
I do not need to use powerpoint when I speak. Never have. I take the Frank Sinatra approach. Just give me a stage, a mic and an audience and we’ll let the magic take over from there.
Business is a LOT like romantic love in that we can only keep the made-up, dressed up version going for so long. EVENTUALLY that special someone will see the REAL you.
Ironically, it’s that CORE magic that they should be (and probably are) seeking ANYWAY… the deep magic of who you are when everything else — all the noise, all the superfluous stuff, all the glitz and glamour and fancy lighting — is stripped away.
Similarly,
if you are a LEADER,
an INFLUENCER….
your market doesn’t want to know how tech-y you are (unless you sell tech stuff or services, of course!) or if you are “in the know” about the latest and greatest bright shiny object.
they want to know…
CAN YOU HOLD THE STAGE?
DO YOU HAVE THE CHOPS TO DO THE WORK?
CAN YOU STAND TALL WITH NO PROPS?
CAN YOU COMMAND YOUR BRAND OF MAGIC ON DEMAND?
And for this, woman…
you can — and should — show up naked,
Unedited,
unfiltered,
and untamed.
THIS is true art. THIS is true leadership. THIS is the SPIRIT of “magnetic” marketing. THIS is the HEART of building a “bankable” brand.
If you are ready to go all in on your own business, if you want a community, a support system, a mentor and ALL the HOW TO / STRATEGY / PRINCIPLES you could ever possibly need to create success on YOUR OWN TERMS< message me about joining Women Who WOW.
If you are aLREADY a Women Who WOW member, but know that right now is YOUR time, that RIGHT NOW is a moment, a line in the sand for you…. and you are DONE playing coy with your purpose, message me about the new 1:1 coaching “container” I am launching for six women…
Six weeks.
to bring ALL of you to the surface,
and UNLEASH your deepest message on the world,
with a TRIPLE-THREAT purpose: Income, Impact & Influence.
This container doesn’t yet have a name, but it’s in LEU of my Summer season VIP days
