Truth: I’m not impressed by a woman with a great idea she’s in love with. Ideas are a dime a dozen. FRANKLY… amazing, could-be-multi-million-dollar-ideas are a dime a dozen.
Ideas you love are a bit like that shiny toy your kids LOVED LOVED LOVED in the store, and HAD to HAVE …. but then forget about shortly after getting it home. 
Ideas you LOVE
are a bit like those puppies
that someone buys for Christmas,
only to dump at the shelter…
once the REAL work is involved.
You see, having a business idea
LOVING on it,
planning all the bells & whistles
prettying it up,
and then LAUNCHING that shiny new beauty…
is only part of it.
It’s the fun part. It’s the cute puppy part.
MOST “biz-schools,” branding coaches, biz coaches, etc
focus on THIS part, and stay here.
But your character,
YOUR character is revealed when the shine rubs off.
It is revealed in the “terrible twos” of the business process,
it’s revealed in the finish,
in the keep-going,
in the stick-to-it-tive-ness,
in the gritty day to day of STAYING THE COURSE,
no
matter
what.
When your beauty queen of an offer,
so pretty, so polished, so POISED
hits the market,
and too few buy.
(As an aside, some of my MOST PROFITABLE income streams fell into that category. Big lead up, too small start BUT WITH GRIT & TENACITY turned into big money.)
THIS is the moment that matters.
THIS is the moment when your CHARACTER shows.
So…. in THIS moment, do you…
play coy with your purpose?
play hard-to-get with your goals… pretending you never REALLY wanted “big?”
Do you pretend it’s about timing? Yours/ theirs/ the universe’s?
Do you pretend that those succeeding IN YOUR MARKET are “evil, all about the money” people but you… oh-so-noble-you… aren’t succeeding because you have too much integrity to sell?
It’s all B.S. of course.
The hard truth is that the LAST PUSH reveals more of your character than the start. The UPHILL reveals more of your character than the DOWNHILL. The messy middle — and your heart to PERSEVERE during the messy middle — reveals more about YOU than the exciting beautiful beginning.
The harder truth (for me) is that some people leave Women Who WOW because — while I’m shit for MOST details, lol… — I DO and WILL remember what you told me you WANTED when we first met.
You know, the BIGGEST goal,
the one you DARED to breathe into reality,
the one that LIGHTS YOU UP inside,
the one that YOU KNOW you’re capable of, when you can FEEL beneath the surface doubts and mundane push of this entrepreneurial journey.
I remember these discussions.
ALL
OF
THEM.
And yes,
I’ll bring them up to you,
again and again.
I”ll HOLD them up to you,
so you remember.
What you are HERE for…
I’ll do this in person… if you’re an annual member and we have that 1:1 time together
and also
You’ll SEE that REMEMBRANCE
you’ll FEEL the reflection of YOUR biggest vision
served up in every #EntrepreneurialEspresso,
in every blog post,
in every training,
in every weekly hustle challenge.
Challenging you to dig deep,
to stay the course,
to get uncomfortable,
to have the COURAGE
the AUTHENTICITY
the VALOR,
the CONVICTION
to pursue what you REALLY want,.
THIS is entrepreneurial character,
and it is ALWAYS revealed.
It lights me up to see entrepreneurs get sweaty… get dirty… going ALL IN on their biggest vision.
For Women Who WOW members,
I am right there beside you.
I am your partner. Sweating it out,
shoulder to shoulder with you.
For others, I am on the sidelines.
I am the voice you hear that SCREAMS for you to leave it all on the field.
Not because you HAVE to, woman…
because you GET to.
This is a journey I GET to take…
I GET to bet on myself,
I GET to test my own limits,
I GET to challenge and defy norms,
I GET to do all of this.
And I am SINCERELY grateful for it.
For the stretch…
for the sweat…
for the growth,
Which comes…
with the sweat and the stretch! lol..
if you’ve been on the sidelines of WOW,
come join us. Message me for details.
