Ali Brown’s Major Mistake….

Taken from www.alibrown.com

I have a great deal of respect for Ali Brown.  I’ve followed her since I was introduced to her via Dan Kennedy’s Inner Circle membership.  I’ve watched her grow in business and in life – even if from afar.  I was THRILLED when she invited my partner, Tory Johnson, to speak to her own Inner Circle a couple of months back.  Yet, today… in an email to her own list, she crossed the line.  =)

I know she’s a “blond”, but I wonder if she realized that in her promotion of her SHINE event in Las Vegas, that she GAVE AWAY her best kept “secret”. The secret behind all of her success… and Tory’s… and mine… It’s THE  secret behind the  success of anyone  – from the “nobodies” like me =)  to the household names we all know.

Regardless of whether you attend SHINE or not, what she shared in today’s email blast is worth reading… again and again and again. Here’s what she said:

“Every one of them [those registered to attend Shine] made an important DECISION.

They said, “no matter what it takes, I’m going to join Ali November 2-4 in Las Vegas, Nevada. I know this is exactly what I need right now for my business, and me.”

They may have moved appointments… arranged childcare… put the dog with the neighbors… did a balance transfer on a credit card… hitched a ride… found a roommate. But all this followed the decision. They made it happen.

When you study ALL successful entrepreneurs, from the ones Napoleon Hill studied in the classic Think and Grow Rich to modern day legends like Richard Branson and Oprah, they all have this in common: They learned to make smart decisions quickly.

And you’ll often find these decisions, especially ones that are leaps of faith, are the ones that create MASSIVE changes in your life.

SHINE was built around this concept, because I know that initiating a change — even a change for the better — is scary. It’s hard to ever feel READY….

And the truth is, you don’t have to feel ready, you just have to show up.”

What a difference this one “sales email” would make if we all implemented it right away!  The truth is I know that it wasn’t a mistake… I know that Ali meant to not only get you out of your own way so you’ll register for the conference, but also to give you the foundation for success – even before you show up!  I applaud her for that!

P.S.  If you ARE attending SHINE – and I know many of you are – be sure to check out my friend Jennifer Abernethy, who’ll be sharing her Social Media Know How with you while you’re there!