AN MBA’S GUIDE TO EFFECTIVE MARKETING. (YAWN.)
I love the sheer audacity of a university hosting degree programs teaching students how to run a business…. taught by professors who have never even run a lemonade stand… reading books written by academics… programs LED by people who have a guaranteed salary — a J.O.B.
This whole scenario is not unlike ME
teaching parenting classes,
boldly,
confidently,
being PAID to TEACH,
before I was a parent.
I can smile at the irony,
but I SHUDDER at the potential damage I could have done,
in my own ignorance…
An ignorance — and arrogance — that not only confused academic study and real world experience, but somehow thought they were equal.
Anyway, MBAs will rattle on about the “difference” between professional and unprofessional marketing. They’ll warn you to shy away from things that are un-glossy. They’ll see the HEART of your message and want to cover it up. (In dressy clothes, of course, a designer suit and tie maybe, but still… cover it up.) They’ll talk with you about an “avatar” and encourage you to give this person a name. They’ll talk about split testing before you EVEN have a TRICKLE of business coming your way.)
All in all,
if you listen to MOST MBAs,
not ALL, of course, but MOST…
they’ll have you
Marketing (M)
Like
a
Boring (B)
A-hole… (A)
FAST.
And if THIS connect the dots, follow the steps, stepford-preneur system is the one you’re clinging to, is it ANY wonder why online business is hard? Why you’re finding it hard to make ANY real traction?
Follow this system, and you will QUICKLY find yourself blending into the MEDIOCRE MASSES… which is where great ideas go to hide, and then — eventually — die.
NO, NO, NO!!!
It’s ALL wrong.
ALL of it.
This WRONGNESS,
this SYSTEM “they” teach you to follow,
is WHY 80% of businesses FAIL.
Do you EVER think about THAT?
MOST of what they teach about business is CREATING an 80% FAILURE rate.
If that’s not sobering,
eye opening to you…
if it doesn’t COMPEL you to do something —
anything —
WILDLY different,
I can’t help you.
So, screw the rules.
The only RULE you need to concern yourself with is the rule they DOn’t TEACH in “business school,” which is,
NO MATTER WHAT,
DON’T BE BORING.
Instead, do this:
show up every day.
All of you.
Show up NAKED and UNAFRAID.
Show up with something to say!
Show up and BARE your soul.
Show up and SHINE your light.
the world,
the internet,
your blog,
your podcast,
your storefront,
your book…
It’s ALL your canvas.
So, throw some paint at it!
Be an ARTISTE.
Make your values and your brand OBVIOUS by what you DO, by what you SAY, by how you SHOW UP.
When you show up LIKE THIS…
you’ll be MAGNETIC to your ideal people…
they’ll SEE you,
RESONATE with you,
and follow you.
So then…
for God’s sakes,
sell something.
Every day.
Sell what you came to sell.
Invite people to take advantage of your offer.
Propose.
Invite.
Ask.
Offer.
That’s it.
Don’t overcomplicate it.
There was a time– not so far back — in American history when ALL of us were self-employed… profitably. So, keep it simple.
And succeed.
P.S. I am planning a special training for Women Who WOW members, which will take place on June 26th. This traiing will be worth MORE than the cost of being in Women Who WOW for an entire year. Way more. We will be detailing how to turn what you LOVE to do — no matter WHAT it is… a HOBBY even — into an ironclad marketing plan. Can you imagine if you LOVED marketing, if you were so passionate about it that you simply COULDN’T stop?
It would
— will —
change everything.
If you’re not yet a member, message me to find out about joining. M.me/womenwhowow
