Cute... but not in your business
Dan Kennedy uses a term called a “no weasel” clause guarantee to fill his live events. Most people offer a guarantee that is essentially USELESS.
Here’s an example: Not satisfied?? No problem. Simply let us know by the time the moon rises on the sixth day of Passover, submit a written explanation of your complaint delivered by personal messenger, and a time stamped credit card receipt of your purchase, and we will gladly refund an undisclosed portion of your money.
Instead, Dan offers a NO WEASEL clause guarantee. In other words, if you are UNsatisfied for any reason, he will refund your money. All you have to do is say so. He won’t try to weasel out of his guarantee.
Of course, a powerful guarantee is a great selling tool. But I have found that there is another way to be a “weasel” in our businesses. This occurs when a business owner sets goals (plans, with deadlines) for themselves and then weasel out of their commitment to themselves. This is one of the most detrimental (profit-wise) traps we can fall into as entrepreneurs. We give OTHER PEOPLE’s deadlines “weight” and adhere to them… and then we weasel out of our own commitments to ourselves. Join me , today, in saying NO MORE WEASELING!!!
