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4 Critical Steps to Marketing with Authority

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Yesterday, a small portion of our Women Who WOW members meet in Norfolk, VA for a deep dive mastermind session about Marketing with Authority, Influence, and Information.  It was a phenomenal meeting with many A-HA moments, great sponsor gifts, and even more amazing business owners. Here’s a 3-hour workshop condensed into a 12-minute snapshot of
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13 World Class Entrepreneurs Share Their Top Productivity Hacks

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Entrepreneurs from all over the world share a common battle cry:  FREEDOM!! We want to earn enough money to fund our chosen lifestyle, and we don’t want to be ankle-chained to our desks in order to do it.  In other words, we have the audacity to want it all:  money freedom, time freedom, location freedom.  We
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Best Pricing Strategies (Updated for 2016)

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I write about price a lot.  This is because my clients are largely in service-based businesses or expertise-based businesses, meaning the widely accepted “labor + materials + profit = price” scenario just doesn’t fit, leaving far too many asking, “What should I charge?” without a solid answer. Try this one on for size:  Charge whatever you can say
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WOW Member Spotlight: Dr. Cathy Alinovi DVM

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Dr. Cathy Alinovi DVM is an active blogger, celebrated author, and retired veterinarian.   A long time member of Women Who WOW, Dr. Cathy is always recreating and never afraid to make a bold and exciting change.   Next up?  Advocating for the Next Generation of pet food.  =)  Next Generation Pet Food Manufacturers Association, Inc. is
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How & Why To Offer A Premium Option

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If you ever struggle with charging what you’re worth… wonder how to price your service, speaking, coaching or consults… or feel like you’re working TOO HARD for too little, this post is for you.  But, first, read my 2016 “deep dive” on price, as it will help prepare you to take action in today’s article.  In
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Sponsor Saturday: Cute & Convenient

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Businesses that are on trend and harness the desires of health-conscious, environmentally-friendly moms who want on the go convenience are BOUND to succeed!  While my kids are a bit too old for these, I loved the Nourish Reusable Food Pouches!   They showcased fun patterns and are so PRACTICAL for moms with young kids. Elyse McNabb started Nourish Reusable
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WOW Member Spotlight: Tracie Stern

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Black Diamond Wellness, Inc — led by Tracie Stern who is a working model, nutrition expert, and incredible stylist — is one of the first businesses of its kind. Offering clients everything from nutrition, supplementation, anti-aging techniques and complete wardrobe styling, BDW offers their client everything from head to toe and inside out.  They call their services, ‘Life Styling’.
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