Marketing — or generating leads for — your business shouldn’t be a mysterious process. In a nutshell, you’ve got to identify the problem you solve, somehow get in front of people who have that problem (and are committed to solving it) and get them to say, “YES… I’d like to hear how you might solve
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Sponsor Saturday: Christmas In July
What should follow the huge commercial success of the Elf on the Shelf? Santa Dust, naturally. The concept for Santa Dust and eventually the book The Magical Tale of Santa Dust began when its founder, Patricia’s children were toddlers. At Christmas time, she would say to them, “How is Santa going to know where
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WOW Member Spotlight: Ramona Rice
Ramona Rice, of sportsgalpal.com, is a professional content marketer who specializes in helping appointment-based businesses close the gap on re-bookings and referrals. Specializing in helping boring business topics become must-see social media, Ramona is also a professional podcaster and the community manager for Podcast Websites, an all-in-one podcast solution. Why WOW Loves ‘Mona: Ramona has an
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The Advanced Guide to Marketing With Muscle
Marketing is a deliberately over-complicated term for small business owners. When you view marketing — as most do — as synonymous with “getting your name out there,” you lose. You lose money on ads that don’t work. You lose money on branding that doesn’t amount to even a small increase to your bottom line. You
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Sponsor Saturday: Thank you, Ever Bamboo
K.B. Lee — the founder of Ever Bamboo — is one of my personal heroes. As a mother of three (very active) teenagers, our home and our vehicles have battled “the stink” that all baseball/ softball/ hunting moms know…. Shoes — very expensive, but made wet with sweat– that take on a horrific stench
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This Song PERFECTLY Captures What Being an Entrepreneur Feels Like
I could have titled this a million different ways. How being a small business owner keeps you young. The REAL feelings of any true entrepreneur. Why We Entrepreneurs Keep on Keeping on. Cue the music: Isn’t this perfect? YEAH… We’re happy, free, confused and lonely… in the best way! It’s miserable and magical, oh yeah!
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Sponsor Saturday: Freshen Up with Moondani Naturals
Nothing ruins a business conversation quicker than bad breath! Sahar Ghavami — the founder of Moondani Naturals — knows this. Ghavami used to work in sales so she was constantly traveling, making office visits, lunch/coffee meetings, networking events, etc. She needed something quick to freshen her breath before my next meeting and she never felt
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Sponsor Saturday: Sweet Hey!
FEAR is what prompted Katrina Banche to start Sweet Hey, a company that delivers modern day candy grams. Ever since she was a little girl, she has dreamed of starting a business. She has had SO many ideas up until now, but was always fearful that her ideas weren’t perfect or good enough. (Note from
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Mindset Shift about the “Dangers” of Being Your Own Boss
One of my healthiest on-again / off-again habits is that of running… and while there are safer alternatives all around me for “neighborhood jogs,” I always forgo the safety of the sidewalk for the freedom of a dirt road. Almost 2 decades ago, I made a similar decision to leave behind the “safety” of a
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