I’ve said before that — while it’s not sexy — I’ve used the exact same 5-step process to GROW my business (in all its non-glamourous and more-glamourous forms) as I did to LAUNCH my business so many years ago. YES! Much has changed. Someone named Zuckerberg invented facebook. YouTube has been developed. Wordpress made it
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Throw Away Thursday: When Your Website Is a Waste
Throw Away Thursday is our opportunity to carefully examine (and learn from) those things that cost business owners wasted dollars, hours and effort. Today’s focus: how to know when your website is a waste. Now, you should know that I do not make money when I recommend a website overhaul. Not one penny. I refer
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“What Went Wrong?” Wednesday: Huge Networking Mistake Revealed
Here we are again at What Went Wrong? Wednesday…where we take a hard look at where our best marketing and sales efforts go wrong. This week, we’re tackling one of the BIGGEST networking mistakes I see — whenever I have the privilege of speaking at networking events around the country. This is one of my pet
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Throw Away Thursday: Business Dollars Thrown Away
Today, I’m covering one of the most egregious wastes of money I’ve personally EVER witnessed in a business. The biggest heartbreak however isn’t the lost money. It is the fact that this “investment” — in the mind and best intentions of the owner — was MEANT to land more clients, but it will do the exact
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“What Went Wrong?” Wednesday: They HARDLY EVER Book Me To Speak
Here we are again at What Went Wrong? Wednesday…where we take a hard look at where our best marketing and sales efforts go wrong. This week, we’re tackling a VERY common problem for #speakers who are trying to get booked to speak at events. Here’s how it often goes down. Speakers become a “certified” speaker.
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Tuesday Truth: We All Do It
Today, I’m taking a long, unpleasant look in the mirror and facing the truth that I’ve fallen into a very common business mistake. A mistake that I advise clients against on a regular basis: Assuming An Audience. NOT ONLY have I assumed an audience for a particular arm of my company (i.e. assuming that those
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Do YOU Get Paid… To Do This? (Because I Don’t)
The (Deceptively Long & Expensive) ShortCut to Success
In business, I see business owners making gigantic-sized mistakes EVERY DAY in a futile determination to create their own shortcut. Maybe its in our nature to look for a shortcut; a faster way from point A to point B. A quick route to fame. The fastest way to lose weight. The fast path to cash.
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“What Went Wrong?” Wednesday: I’m Stuck on the Treadmill of Business
Here we are again at What Went Wrong? Wednesday…where we take a hard look at where our best marketing and sales efforts go wrong. This week, we’re tackling a VERY common problem that can best be described as the treadmill of business. The treadmill of business occurs when someone is hustling their business, creating websites,
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