YOUR ONLINE MARKETING & BRANDING AUDIT: What do people see, hear, and FEEL when they walk in your (Online) Office? I wrote the other day about how I study “business greats” and several people asked me who else I studied. So, of course, I study the names you KNOW, but I also study business GREATS
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A Lesson In Defiance for Women Entrepreneurs
I am a student of history… both ancient and recent… which gives me a certain perspective that those with “short memories” do not have. I study — and have been studying– MANY leaders and industry makers and industry disruptors. The GREATS, I call them. I study them because success leaves clues. And there is GREAT
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Marketing for the Introverted Woman Entrepreneur
FOR THE INTROVERT IN ALL OF US: WHAT IF YOU TURNED THE WHOLE MARKETING THING ON ITS HEAD? The way I see it, there are TWO primary ways to grow your business: You can grow through marketing and exposure…. which is the whole media, PR, networking, Facebook ads thing AND / OR You can focus
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What do your 2018 business goals do for you?
WHAT DO YOUR 2018 GOALS DO FOR YOU? Few things irritate me more than the (albeit well-meaning) suggestion that goals should be “realistic.” Anyone who suggests such a thing mistakes GOALS for TASKS. In the words of Steve Chandler, “It’s not what a GOAL is that matters. It’s what a goal DOES that matters.” Your
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Content Marketing for NON-CONTENT Businesses
Before joining Women Who WOW, one of our newest members got me on the phone. She was a member of my “Coaching Gym” from 9- 10 years ago and she asked if she was a good fit for Women Who WOW. “Well, she’s a (very) seriously driven woman entrepreneur, so why would she think she
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Successful Women Entrepreneurs Embrace Honest Ambition
Ambition. Pursuit. Achievement. Accomplishment. These are ALL noble. There are pockets of people, of course, who have demonized ambition. They see a RESULT that they want and think they “deserve” but they fail to acknowledge — nor, most importantly, attempt to replicate — the steps that CREATED that result. In other words, they want what
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The Only REAL Threat to Your Business Success
As we dip our toe into 2018, I want to remind you of the only real threat to your business, to your brand, to your income. In 2008, I heard from many mortgage loan officers who laid off their teams and closed up shop, citing the economy as the reason they could no longer do
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2017, A RECAP
As women entrepreneurs, I think we have a tendency to be HARD on ourselves when looking backwards, “I should have _______” and EASY on ourselves in the moment. “I deserve a break.” As I barrel towards 2018, I am taking a moment to take stock of all I’ve created so far: FREE for EVERYONE 15
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How To Sell When You (Desperately) Need the Money
One of the most common emails I get from women entrepreneurs who find me online goes a little something like this, “Michelle, I’ve been reading your posts and feel like you’re speaking to me. I’m a ________ and have been in business for ______ number of years / months. I’m doing everything you say to
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