I know the drill. You’re busy all week. You’re doing a lot of stuff. Tweeting. Facebooking. G++-ing (Which I’ve yet to start doing, but pretty sure I will do eventually…) Linking up. Meeting Up. Networking. Blogging. Tweetchatting. YouTubing. Posting. Commenting. Planning. Branding. Oh – and you probably fit in some SEMBLANCE of a life as
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Are you Willing? Am I?
I get a lot of clients who come to me because they are up to something new. Just last week, I spoke with a woman doing something insanely, beautifully new in her area and I CAN NOT wait to see how it turns out for her and what’s next. Yesterday, someone I admire greatly
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3 Marketing Mistakes To Avoid (like the Plague)
Marketing – contrary to what most “gurus” want you to believe – is NOT mysterious. It can be over-simplified and over-complicated, but more often than not, it’s over-complicated… by people who want you to buy some A-Z system from them. Masterful marketing, truthfully, is something that can be taught and learned. By you. Make no
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4 Ways You MUST Differentiate Yourself from Your Competitors
Just yesterday, my daughter received the news: She needed glasses. Because she’s going into the 7th grade, she was a bundle of both excitement and hesitation with the announcement…. but mainly excitement… and I believe it’s because there is something in ALL of us dying to be different. Different than who we were yesterday and
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“Swamp of Sameness”
Just yesterday, I received my always-anticipated NO. BS Marketing letter* from Bill Glazer and Dan Kennedy, and – as always – dug in! This month, Dan’s big lesson was about differentiating… and getting out of what he calls the SWAMP of SAMENESS. You’ve heard it before: Differentiate or DIE. We’ve all heard it before, but
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(Business) Independence is found in Simplicity
As we slide into a (much needed) holiday weekend, I’m sure you’ll be bombarded with lots of Independence Day messages… which is why I almost didn’t write this blog post. I get disgusted by the same old tired themes that marketers continue to try to squeeze business out of. BUT, the truth is, being a
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What will YOU do differently?
I’ll never forget kissing my husband and son goodbye as they embarked on the last day of their first deer hunting season. When they were walking out the door, I said to my son, “I really hope you and Daddy get a deer today, fella.” He just shrugged his 4 1/2 year old shoulders and said
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Fast, Easy, Guaranteed Success!
I’m starting to read magazines like this one – to the left – which, of course you know I found in the MEN’s Interest section of Barnes & Noble. (Not good, B&N!) Anywho, I’m not reading them because I’m starting a new biz, looking for a franchise, or considering launching a mail order empire! =)
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MEN’s Interest?! SERIOUSLY????
Yesterday I was in Barnes and Noble, looking for very specific business magazines that I don’t already subscribe to. (My subscription list includes Entrepreneur, Inc., and Fast Company… in case you were interested.) Anyway, I couldn’t find them in the Current NEWS section as I have done previously. So, my Mom jokes, “maybe they’re in
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