So…. at the risk of offending EVERY ad salesman, publication, radio station and MORE, I just have to say this: WHY in the WORLD do otherwise smart and savvy business owners FAIL to acknowledge basic MATH in their business? If a paid advertising effort produces $0 in increased revenue, why would running that SAME ad
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Not too long ago, I sat in a meeting with a very educated business owner and her team of “key players”…. marketing consultant, business manager, customer service manager, etc. The issue at hand: a lack of clients and decreasing income. It was a difficult meeting. As an “outsider”, I sat silently as the “team” danced
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Okay.. so the clinic is just about six weeks away, -MARK YOUR CALENDARS for  NOVEMBER 13th – and I am not sure of the name… But it is creating quite a buzz… so for now, we will just call it the “STRETCH” marketing clinic.  Here are some cool guarantees and answers to some questions that
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Lately, I have constantly been reminded of the power we have inside each of us.  Today, I stumbled across a website that is dedicated to ending the abuse of elephants in captivity.  I have often wondered how these enormous giants were even KEPT in captivity in the first place.  The fences that keep them caged would crumble under
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“There are those that make things happen, Those that watch things happen, And those that wonder what happened.” Far too often, when I meet with entreprenuers, I realize that “waiting” is a major “activity” in their week.  Buying an ad and waiting.  Waiting for things to “turn around”.  Waiting to hear something.  Waiting for the right opportunity.  Waiting to
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Dan Kennedy uses a term called a “no weasel” clause guarantee to fill his live events.  Most people offer a guarantee that is essentially USELESS.  Here’s an example:  Not satisfied??  No problem.  Simply let us know by the time the moon rises on the sixth day of Passover, submit a written explanation of your complaint
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 During this past Christmas season, I snuck off between meeting clients to buy my daughter a “hanging paper lantern” .  In the parking lot of the store, I drove slowly past the client I was meeting in the next 15 minutes.  She was in her car driving towards me and I was in mine.  I am a
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May I share a shameful secret with you?   I have recently shared (a bit) on facebook about my recent driving issues… including 4 speeding tickets and a failure to stop at a stopsign ticket…. all in about 3 months.  Not good.  But, if I were to be completely honest, my driving record is a long
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I remember picking up a book years ago that was supposed to be something like ” A Moms Guide to Having it All!” …. something about creating balance, finding time for yourself, etc.  You know, the stuff you search for when your home has been taken over by three stair-step preschoolers and you are simply drowning
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