Here lies the rotting corpse of Mass Media Advertising. He passed away recently after a prolonged and difficult illness. Thanks to the valiant efforts of advertising salespeople everywhere, and the foolish attempts of big business seeking to win “creative awards” (think: Superbowl) rather than new customers, he was able to live on far past his
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How Can I Get MOTIVATED to do this?
This morning, again, I woke up at 4:30 Am to work. My kids and husband are home for the summer, so my work hours are slightly irregular… bringing me back to my entrepreneurial roots of working while everyone else slept! 🙂 At 5:50, I got in my car and met my friend for a 6 AM
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My Life as a Garden Hose
I coach so many people who complain about being “pulled in a thousand different directions”, people whose own goals have consistently been put on the back burner as they run around serving everyone else, saying yes to everything EXCEPT what they really wanted to say yes to. Men and women whose careers and businesses are
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Lessons I learned this Morning
I felt a bit of pressure this morning to come up with a “freedom” based blog post…. isn’t that the American thing to do? But, instead, I just want to tell you two truths I (RE)learned this morning. First, my “mister” and I had a late night last night, so when my alarm went off
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FOUR Questions for Success
The important thing is NOT to stop questionning. – Albert Einstein There are times when being ALONE with our thoughts is the most productive thing we can do. Times when asking a profound question of ourselves is far more powerful than sitting at the feet of a “guru” who “knows” the answer. If you are
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My LEAST Favorite Business Guru / Coach
Yesterday, I stumbled upon a website that blasted pretty much EVERY well-known business guru out there… This site basically tears apart the most well-respected marketers of our time. Almost ALL of their products – he claims – are over priced and under-effective (compared to his own “business opportunity”, of course.) He even had the audacity
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The WRONG way to Market
Recently, I have had a few dealings with a business owner in our area. In our first “business deal”, we began talking about her business. I learned quickly that she knows all she needs to know about growing her business. For instance, her marketing plan that particular weekend was to “ENCROACH upon all parents at
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My First Time
I remember a cross-stitch picture that used to hang in my brother’s room. It was of a deer and underneath it were the words, “My First Deer”, commemorating his first “hunting trophy”. As children, our world is defined by our firsts…. which kept life a constant adventure… there was NO comfort zone that stood a
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How To Become An Inspiring Business Hero
One of my favorite movies is BraveHeart, starring Mel Gibson as William Wallace. If you are even remotely familiar with the movie, you remember the scene in which he challenges his people to fight. Clearly, the Scottish are outnumbered and under-equipped for battle. Many are getting ready to leave, when someone says, “If only William
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