Baby Jibberish… and what it teaches us!

Mackenzy Shay as a Lady Bug

So this is a picture of my niece, Mackenzy Shay.  She’s just about 10 months old and is one of the most adorable little things out there.  (OBVIOUSLY!) =)

Yesterday, I talked with her on the phone and (of course) did my usual, hyper-excited, baby jibberish talk to her.

IS THIS MY KENZY SHAY?

YOU LOVE AUNTIE?  HUH?  YOU MISSING AUNTIE?

You know, baby jibberish….  that  super high-pitched talk that is so exaggerated that you’d be humiliated to talk to anyone else like that.   And, on the other end of the phone, Kenzy was grinning, beaming, sooo excited.

Now, I’ll tell her Mom that it’s because she KNEW exactly who it was, recognized my voice and needed to be with me desperately.  I’ll use it as “evidence” that she needs to spend some more time with me….  But, the truth is, I’m pretty confident that’s not it.  You see, Kenzy may not have known AT ALL who was on the other end of that phone, but one thing is for sure. She knew that whoever it was, they were talking DIRECTLY and ONLY to her.

Your clients – and mine – should feel the same way!  Do they know when you talk (or write) that you’re talking directly to them?  Are you speaking so deliberately  and strategically to THEM that it’d sound like jibberish to anyone else?

If you want more information about how to research your market and (exactly) what you should know about them, so you can speak ONLY to them… email me (michelle@womenwhowow.com) and I’ll shoot that information right out  to you.