Too many people,
women in particular
are getting sucked in by coaches
who LOOK the part online.
Their follower count is good.
Their “branding” fits the mold.
(Although is this really branding AT ALL? When every female “leader” uses the same font and the same sort of insta stories and ALL Of their pictures are of them with their mouths open in near RAPTURED smile? Isn’t your BRAND supposed to be more… you know… YOU?)
I say “women in particular” because it appears we are DRAWN to the pretty and the polished. Show us a profit-ess with all of this and a BOW, and we’re IN. lol…
I’m somewhat joking.
But what if that pretty, polished, profit queen,
is anything BUT?
What if she wrote the book on profit,
but isn’t making any?
Like, at all???
Or he. I’m not just picking on women here. I was once sent to a website to look at a man’s site. His NUMBERS on the home page were put there because I GUESS he thought they were impressive. Except… when you added up his income (top number) and then divided by the “impressive” number of businesses he bragged about starting…
well, I’m no mathematician,
but simple math tells you this guy starts crap,
creates mediocrity out of it
and then moves on to his next project.
Currently, he is selling business success. Hardly someone I’d be willing to pay to learn from.
Getting back to the polish. The SKILLS to create BUSINESS SUCCESS (i.e. impressive, scalable, dependable income ON YOUR OWN TERMS) are wholly different than the skills that built that fancy Instagram page you love to interact with. These are two entirely different skill sets.
And you can ABSOLUTELY have one without the other.
You can have success without the online polish.
And you can have the online polish without ANY of the success.
This happens
ALL
the
TIME.
It’s too easy to play pretend here online. WAY too easy. Case in point: I began my own business journey way before social media was a thing. I have uploaded a few of my own marketing pieces so You can take a gander at them.
THIS sort of branding is what got me past the 6-figure mark.
This and NO social media invites
and no paid ads
and no website (for the VBS one, using a logo that frankly I was PROUD to have created.)
THIS is what created the success you now see. Yes, I’ve refined it a BIT. Yes, I’m now on social media, but NOT the way others are. In fact, tomorrow, I’m doing a deep dive training on the following:
Content Marketing for MONEY & CROWD creation. We’re going to cover:
🔥 What to SAY in a noisy world with millions of other “messengers” trying to sell something online or off;
🔥 HOW to say it in a way that isn’t ignored? (HINT: Always assume no one is going to read or hear or see your stuff… and start from THAT perspective. In the age of social media overwhelm, this changes everything.)
🔥How the INTROVERT gets and keeps attention in a way that doesn’t exhaust them;
🔥 How to let the message inside of you OUT in a way that DRAWS the right people to you… with credit card in hand; and
🔥 How to do all of this in a way that feels natural, like an ongoing conversation with your target market, that doesn’t JUST engage those already there, but also brings others ready for YOUR specific brand of crazy.
Content marketing is TRULY my sweet spot and I can’t wait to share it with you. This is a Women Who WOW training. Please message me if you’d like to join us!
